LPA Photographers / Ray Massey / Media Therapy / Kaspersky Lab

October 8, 2015

LPA Photographer Ray Massey was commissioned earlier in the year by Media Therapy to shoot for internet security specialist, Kaspersky Lab.

Shooting right here at Camden Park Studios, home of LPA HQ, Ray worked with the fantastic model maker Donald Owen to create some original and eye-catching images. Cleverly using tablets, smart phones and laptops as elements of each shot, Ray and Art Director George Langham have managed to convey the Kaspersky brand in a fun and memorable way.

© Ray Massey

© Ray Massey

© Ray Massey

LPA Photographers / Liz McBurney / Norwegian

October 7, 2015

LPA Photographer Liz McBurney has been busy shooting more covers for Norwegian Air Magazine, which recently won Customer Magazine of the Year at the PPA Awards!

This brilliant cover was shot in the style of a comic book to illustrate an article on the “bizarre crowd of superheroes, Disney characters, lookalikes and self-made creations” that inhabit Hollywood Boulevard. Along with artist Matthew Knight and body artist Anna Lingis, Liz created ‘Hollywood Star Man’ who’s super power is turning normal people into stars.

n_comic© Liz McBurney

LPA Photographers / Iain Crockart / World Beard & Moustache Championship

October 6, 2015

LPA Photographer Iain Crockart traveled to Leogang in Austria last weekend as the official photographer of the World Beard & Moustache Championship.

Shooting an array of gravity defying facial fuzz, Iain’s clean and crisp portraits are a real love letter to eccentricity and personal style. Definitely worth the trip to Austria.

Iain Crockart-1038
© Iain Crockart

Iain Crockart-1488
© Iain Crockart

Iain Crockart-1406
© Iain Crockart


Ask an Agent / Are My Images Being Used Out of Licence?

October 2, 2015

Ask an Agent is a regular monthly column answering your questions about the business of photography– the photography industry’s first Agony Aunt!

If you have any questions you’d like to ask a photographers agent please send them to askanagent@lisapritchard.com. Questions can be on anything to do with the photography business, such as photoshoots, marketing, professional practice, pricing, contracts, legal stuff – anything!

This month we have an interesting question about a client using images out of the agreed usage licence!


“I did a shoot last year for a high street bank, with the final images being used in brochures and leaflets. The usage that the client actually asked for was printed literature, worldwide, 2 years. I’ve just noticed now though, that there are images of the brochures on the client’s website, with my images clearly on show. Do you think this is additional usage or included in the original usage? I have stated just this usage on the estimate and invoice and my terms do state that any additional usage needs to be negotiated.

– Chris Abbott

Thanks for your question Chris.

You’re right to question this and now you can see why it’s important to state clearly the usage on all correspondence and have business terms that cover you for things like this, so well done on that front!

Although the images are appearing online in the context of the printed publication, this is still considered as online usage. Online is a separate media to printed literature and therefore not covered by the existing usage licence.

Essentially the client are benefitting and potentially profiting from the use of your images in a different media than that in the original agreement. And it is good business practice to extend the licence for an additional fee.

To use a different example, let’s say you shot an image for a tin of cat food and granted the client a usage licence for packaging only. Then, the tin of cat food, with your image on it, featured in an ad on the telly. TV is a different media and not covered in the original usage licence. It is also a media that reaches a far wider audience than just packaging, just like online does compared to printed literature.

So going back to your situation, by using the images online, your client is in fact in breach of copyright. Having said that, it’s quite possible that they’re unaware they’ve done anything wrong so it’s best to be sensitive to this. Keep it light at this stage, firm but not accusatory or confrontational, so as to preserve the relationship with your client. Explain the infringement to them, by email or initially on the phone if you find that easier, and try to get some more information so you can quote a fair rate and get the ‘paperwork’ in order. How long have they been using the images online and how long do they want to continue to use them for are the key questions. Also if models were involved then be sure to pin down additional fees for this too and pass these on to your client.

Good luck!

Please Note:

We reserve the right not to enter into ongoing correspondence.

We reserve the right not to answer all questions sent to Ask an Agent.

Please state whether you would like to remain anonymous.

This advice should be taken as a guide only.

Lisa Pritchard, LPA and guest bloggers take no responsibility for any omissions or errors.

Please seek professional legal advice should you require it.

The Brief / The Leith Agency / First Great Western / Julian Love

October 1, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Julian Love’s recent shoot for First Great Western, and we’ve even included a handy photoshoot glossary!

Photographer: Julian Love
Client: First Great Western
Agency: The Leith Agency
Art Director: Ian Fletcher
Usage: All Media, worldwide, in perpetuity

Edinburgh based The Leith Agency recently came to us with a fantastic brief for Julian Love for First Great Western (now Great Western Railway.) This was to be a high profile, above the line campaign, capturing some of the many destinations that can be reached by Great Western Railway – including London, Exeter, Cardiff and Bristol. We knew Julian would be the perfect man for the job, with his excellent portfolio of location photography and understanding of the relationship between copy and image.

blog© Julian Love / Bristol Hero Shot


“The South West is full of stunning scenery. We’ve already captured lots of destinations. But we want more. “

Julian was called upon to get ‘under the skin’ of each destination, capturing the buzz of the locations. First Great Western wanted one hero shot in each city, as well as a number of smaller incidentals at restaurants, bars, shops, museums and such, getting to the heart of each area. Julian is known for his ability to capture authentic narratives in his polished signature style, so we knew he would do a fantastic job.


This was to be an eight-day shoot, with two days allocated to each city. There was a lot to consider location-wise, so we set to putting an estimate together straight away.

In our estimate we included:

– Photographer’s fees for 8x days
– Travel fees
– Recce fees for a half day in each city
– Weather day
– Photographic expenses – digital capture, post production and equipment
– Location scout
– Location permits
– Crew consisting of a photographer’s assistant and producer
– Transport and Accommodation
– Subsistence – lunch and evening meals


The Leith Agency supplied us with a detailed brief containing ideas for locations in each city, along with creative visuals which communicated the mood they were aiming to capture. These were their initial ideas for each location:

London – street food, markets, nightlife such as theatres, Leicester Square, Covent Garden, Shoreditch, graffiti, Brick Lane market, Spitalfields market.

Bristol – Cabot Circus, shopping boutiques, little streets, night life/ lights,
street art, urban night time.

Exeter – Guildhall, shopping boutiques, rows of shops,
night life/ lights, eating/ drinking areas, the buzz of the city.

Cardiff – markets,
night life/ lights, eating, drinking, shopping,
urban night time, the buzz of the city, Millennium Stadium.

This was a great starting point for us to explore the cities with the key hero shots in mind. We enlisted the help of location scout Rob Murray from RoLo Productions, who visited each city to scout potential locations to feedback to Julian. Armed with these shortlisted locations and local knowledge, Julian then visited each city to recce. Once he had made his final choices we obtained approval and sign off from the client, and Rob began to gather all the necessary permissions to allow us photograph the locations for the campaign. For the hero shots this involved contacting the local councils or location owners to obtain signed location permits. For the incidental images Rob contacted all restaurants, bars and shops to make sure they were happy to sign a property release form. Rob negotiated a fee with each required location, and ensured that the owners were happy for their premises to be featured in the campaign for First Great Western.

Rob did a fantastic job in finding the most interesting locations for the shoot, particularly considering the sheer quantity needed! Here’s what he had to say about the experience:

“The FGW brief was purely location led which meant we could really focus on finding the unique areas to each city. From the obvious Millennium Centre in Cardiff to the graffiti clad back streets of Bristol, each city had its hidden gem. Logistically, the scouting itself was quite challenging due to the all familiar time constraints but that didn’t take away from the joy of exploring these cities.” 

One of the most important aims of the shoot was to capture the urban creativity of each city. The client was keen for Julian to photograph some of the abundant street art for which Bristol is famous, but we knew we had to be mindful of copyright laws in place. If graffiti is produced with the consent of the owner of the structure (building, wall etc), it will be protected by copyright and cannot be photographed without the artist’s permission. Luckily for us, Julian happened to walk past a graffiti artist working on a commission whilst on his recce. He arranged for the artist to be present on the shoot day in order to sign an art work release form, which authorised the replication of his work in the images.

blog2© Julian Love / Bristol Graffiti Incidental


Thanks to the careful planning on the part of The Leith Agency and LPA producer Cassie, the shoot went off without a hitch and it was a really fun one for everyone to be involved with.

Here’s what Julian had to say about the shoot:

“I often travel abroad for shoots so I really enjoyed getting to explore cities closer to home for the First Great Western campaign. Ian Fletcher at The Leith Agency gave me a lot of freedom within the brief to find the most photogenic subjects in each city. Landscape shoots are always somewhat weather dependent and although we had weather days built into the schedule we were lucky and didn’t need to use them. It’s been great to see the final pictures up on billboards everywhere.”

blog4© Julian Love / London Hero Shot


© Julian Love / Exeter Hero Shot


© Julian Love/ Cardiff Hero Shot


Artwork Release Form – A written agreement signed by the artist stating that they grant permission of the use and reproduction of their work in the agreed capacity.

Creative Visuals – Visual references included in a client’s brief as a way of communicating the intended overall look and mood of the shoot.

Hero shot – The main shot, intended to lead the campaign.

Incidentals – Secondary shots, usually of a more spontaneous nature and requiring less set-up than the hero shot.

Location Permits – A document that grants permission (usually by the local council or building owner) for the photographer to shoot in a public space and for the images to be used in a particular way.

Location Scout – The person responsible for sourcing and shortlisting suitable locations, obtaining permits and permissions, and liaising with the photographer to organise the shoot logistics and schedule.

Property Release – A written agreement signed by the property owner stating that they grant permission for their property to be featured in the shoot in the agreed capacity.

Recce – Informal term for reconnaissance. Refers to the photographer visiting the location(s) in advance of shoot to select what will work best.

Weather Day – A contingency day added into the shoot schedule incase bad weather disrupts shoot.

LPA Photographers / Sam Stowell / Geometry@JWT / Diageo

September 29, 2015

LPA Photographer Sam Stowell was recently commissioned by the team at Geometry@JWT to shoot for drinks giant, Diageo.

Working with Art Director Richard (Chunky) Gorton-Lee, Sam worked on Diageo’s famous whisky brands to shoot some tempting signature serves and bottle shots. Big thanks to home economist Cara Hobday and props stylist Rebecca Newport for their great work on set as well.

© Sam Stowell

LPA Futures / Lulu Ash / Devon

September 28, 2015

LPA Futures Lulu Ash has been busy this summer shooting some beautiful new work down in Devon.

Shooting on film, Lulu’s work has a grainy, nostalgic quality, harking back to exploring summer days as a child. To be young again!

© Lulu Ash

© Lulu Ash

© Lulu Ash

© Lulu Ash

© Lulu Ash

LPA Futures / Fay Elizabeth Harpham / LFW Daily

September 25, 2015

LPA Futures Photographer Fay Elizabeth Harpham was recently commissioned to shoot the designer profile of Faustine Steinmetz for London Fashion Week Daily – the official LFW newspaper.

Fay shot Faustine at her studio in East London where she hand makes each of her iconic pieces. All of her pieces are spun, dyed and weaved by hand, and one item can take over 100 hours to produce! We love the parallels between these shots and Fay’s still life photography – always graphic, bold and technically brilliant. Lovely work.


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


LPA Futures / Emma Boyns / The Chicken and the Egg

September 23, 2015

Our lovely LPA Futures photographer Emma Boyns has been working on a new personal series titled ‘The Chicken and the Egg’.

Inspired by artist Holly Frean’s work for Anthropologie, Emma shot an image for each of the quirky plate designs, along with a complimentary composition focusing on the egg alone. Emma is talented in producing simple, striking and graphic compositions and these are no exception!


© Emma Boyns


© Emma Boyns


© Emma Boyns


© Emma Boyns


© Emma Boyns

LPA In Focus / Corporate Photography

September 22, 2015


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LPA Photographer Ray Massey was commissioned earlier in the year by Media Therapy to shoot ...
8 Oct 2015