LPA Photographers / Nick Daly / FCB Inferno / Coca-Cola

September 18, 2014

LPA Photographer Nick Daly is taking us back to the long and hot days of summer with this fabulous commission through FCB Inferno for Coca-Cola

Shot for a large campaign for the European market, Nick was on set throughout perhaps the hottest week of the year in the lovely leafy area of the New Forest. It was definitely a team effort on the day with LPA Style’s Alice Timms providing wardrobe and Charlie Cave providing all the props. We’ve got more ‘seasonal’ images from the campaign to release later in the year so make sure you stay tuned!
© Nick Daly

Family_Thoughtful_Portrait_Lifestyle© Nick Daly

BBQ_Lifestyle© Nick Daly

Picnic_Couple_B_Lifestyle© Nick Daly

LPA Style / Alice Timms / Personal Project

September 16, 2014

LPA Style’s Alice Timms collaborated with the very talented Liam Arthur and LPA’s fabulous hair & make-up artist Claire Louise for this ethereal fashion story.

Alice uses texture and colour to glorious effect in the creation of these hauntingly beautiful images. Her great eye for fabric enhances Liam’s wonderfully subtle lighting to create some gorgeous collaborative work.

© Liam Arthur

© Liam Arthur

© Liam Arthur

© Liam Arthur

© Liam Arthur

© Liam Arthur

LPA Futures / Holly Pickering / Yolk

September 11, 2014

LPA Futures photographer Holly Pickering has us ditching the diet and heading over to fabulous Yolk with these delicious photographs.

These gorgeous images were shot at baker Laura Marten’s Stoke Newington kitchen. This self-taught baker creates all manner of stunning baked goods and desserts for all occasions. Holly’s sumptuous lighting makes these glorious bakes look all the more tempting.

©Holly Pickering

©Holly Pickering

©Holly Pickering

©Holly Pickering

©Holly Pickering

©Holly Pickering

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©Holly Pickering

 

©Holly Pickering

©Holly Pickering

LPA Style / Claire Portman / Morrisons

September 9, 2014

LPA Style Claire Portman chases away the back to school blues in this exciting and energetic add campaign for Morrisons’ Nutmeg school essentials range.

Working with photographer Ross Bolger (and some very cheeky children) they really capture the excitement of heading back to school and seeing your friends after a long summer apart.

© ROSS BOLGER

© Ross Bolger

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© Ross Bolger

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© Ross Bolger

 

© ROSS BOLGER

© Ross Bolger

LPA Photographers / Andy Smith / Last Days of Summer

September 8, 2014

LPA Photographer Andy Smith’s latest personal project ‘Last days of Summer’ has got everyone in the office reaching for their passport.

Shot on the Spanish coast and working with stylist Elle Morgan, Andy’s relaxed approach really captures that feeling of the last glorious days of summer.

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© Andy Smith

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© Andy Smith

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© Andy Smith

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© Andy Smith

 

LPA Photographers / Liz McBurney / Norwegian

September 5, 2014

LPA Photographer Liz McBurney has been working on yet more covers for Norwegian Air inflight magazine, including this great one for September.

More known for her amazingly creative still-life, Liz proves that she is just as adept at shooting people. We love the fun concept behind the shoot, wouldn’t want to mess with this granny!

grannysmall
© Liz McBurney

LPA Futures / Michela Nale / Arsene S/S 2015

September 4, 2014

LPA Futures Michela Nale recently worked on this great lookbook for new menswear brand Arsene, launching S/S 2015.

Working with a great style team, Michela brought a real touch of Italian 60s glamour to the shoot, every shot looking like a glossy film still to capture the shirts at their very best.

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© Michela Nale

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© Michela Nale

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© Michela Nale

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© Michela Nale

5 Minutes with… / Hayley Nia Thomas / Photographer’s Assistant

September 1, 2014

This month we spent 5 minutes catching up with Hayley Nia Thomas, a photographer’s assistant who has been working with our very own Kerry Harrison for 2 years.  Read on for her reflections on the skills required to be a successful assistant, the importance of admiration for the photographer you work with, and her tips for new photography graduates!

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How did you become a photographer’s assistant?

I was originally working in a studio doing product photography. I realised that shooting in a dark basement with backdrops, props and lights wasn’t for me and that I was more inspired by people and locations. Then a friend recommended me to LPA photographer Kerry Harrison who shoots people and lifestyle. I saw this as a perfect opportunity to change direction and to think about where I want to take my career.

What’s the best and worst thing about your job?

Assisting is great for me, I am able to gain an invaluable insight. Whilst I do have a lot of responsibility on shoots, I am also able to take a slight backseat and observe how everything is done. There isn’t much I don’t like about my job – I find it incredibly rewarding and fun. However, sometimes days can be very intense and exhausting.

What qualities do you think are most important in being a successful photographer’s assistant?

I’ve learned that you need to be adaptable, as you are always working with different clients across various environments. It is important to read situations well so that you can act appropriately. You need to be on the ball at all times and really pay attention to what your team needs. This way you gradually gain an understanding of how they work so that you can always be two steps ahead.

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© Hayley Nia Thomas

How important is it for you to assist a photographer whom you admire?

I think if you admire the photographer then it helps to motivate you through the tough working days. You may also find that working on shoots in which you love the work being produced to be more helpful to your own practice. However, I believe it is important that you aren’t too heavily influenced by them, as you need to develop your own way of working and adapt the skills you’ve learned to your own personality and work. I also think that all experience is good experience, and if you work with a photographer that you don’t admire then this can help you see what you don’t want to be doing.

What advice would you give to new graduates entering the industry? Do you think it’s important to assist when you’re starting out?

I think if you aren’t particularly experienced or confident then assisting is a great way to learn about the industry and develop relationships. It is also a good way to decide what area of photography you want to get into. When I graduated I took the first job I could find and ended up being in an area of photography so far removed from what I am about, so assisting allows to you experiment a bit more.

As well as assisting Kerry you work as a freelance portrait photographer.  How would you describe your aesthetic and influences?

I am usually inspired by what people do and who they are, and I aim to create an intimate moment in my photograph in which a hint of their personality comes to life. I usually stage my shoots, as I like to have control over the mood and composition. I love the work of Esther Teichmann, Rinko Kawauchi and Rineke Dijkstra. Their work is extremely evocative – there is a subtle tension, yet stillness. That to me is very powerful.

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© Hayley Nia Thomas

Where do you go to seek inspiration for your own work?

I look at a lot of blogs online, for example If You Leave, Wandering Bears and Self Publish Be Happy. I also read the British Journal of Photography and Seasaw magazine, as well as attending a lot of exhibitions. My favourite is the annual Taylor Wessing Portrait Prize.

What is the most exciting shoot you have ever worked on?

Probably a shoot with Kerry Harrison for Sage where he was photographing an artist in her studio and her home. For me that is what I would love to be doing, so I really enjoyed watching how someone else approached the job and thinking about how I would of tackled it if it were my commission.

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© Hayley Nia Thomas

Thanks Hayley!

Ask an Agent / Who wants to see my portfolio at an Advertising Agency?

August 29, 2014

Ask an Agent is a regular monthly column that answers all your dilemmas about the business of photography – a sort of photography agony aunt. Whatever area of the industry you are in, if you have any questions you’d like to ask please send them to askanagent@lisapritchard.com

Lisa

Dear Ask an Agent,

I’ve finally got a printed portfolio together with a view to trying to get my foot in the door with some ad agencies. Can you advise me on who I should try and show it to?

John Oliver, photographer.

Hi John,

The best people to show your book to in an ad agency are the art buyers, art directors and creative directors.

It is the art buyer’s job to source photographers suitable for a campaign, negotiate the shoot costs and oversee the production process, making sure everything is delivered on time and in budget. Some of the smaller agencies don’t have art buyers or they have different job titles such as creative services manager or project manager for example.

The art buyer liaises with the ‘creatives’ as to what kind of photographer would be right for the campaign they have created. The creative department is made up of teams of art directors and copywriters, with the art director creating the visual side of things and the copywriter the words, although the boundaries are often blurred these days.

The creative director oversees the creative output of an agency, they are also very good people to try and see but in the larger agencies they are generally very busy managing the creative team. The art directors are a really good contact to ‘get in with’.  If they like the way you see the world and your ideas it may well inspire them to create their next campaign with your work in mind. It’s all very much a collaborative and a people business, so networking with art directors often pays off for individual photographers.

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A few final words of advice:

• Don’t be put off if an art buyer books you in 4 months ahead, this is fairly normal.

• Try and book to see a few art directors (e.g 3 or 4), at say 15 minutes intervals as it’s likely some will cancel on the day as they suddenly have a pitch to work on. They aren’t being rude it’s just the way it is.

• Don’t be put off if you make 20 calls and send loads of emails and don’t get anywhere. It is part of an art buyer and art director’s job to see as many photographers as they can, so don’t think you are being a pain or wasting their time.

• Having said that, be respectful of peoples time and only show relevant, well edited and well presented work that is actually useful for the ad agency to see. Do your research before your meeting and familiarise yourself with their clients and recent work, everyone likes to talk about themselves!

• Don’t ever get shirty if your calls or emails don’t get acknowledged, if someone says they don’t want to make an appointment or gives you negative feedback. Sooner or later, if your photography is right for the brands an agency works for, your perseverance should pay off.

Good luck!

Please Note:

We reserve the right to shorten questions due to space constraints.

We reserve the right not to enter into on going correspondence.

We reserve the right not to answer all questions.

Please state whether you would like to remain anonymous.

This advice should be taken as a guide only. Lisa Pritchard and LPA take no responsibility for any omissions or errors. Please seek professional legal advice should you require it.

LPA Photographers / Sam Stowell / M&S

August 28, 2014

LPA Photographer Sam Stowell was recently commissioned by M&S to photograph their Slate Range of serving platters.

Sam used simple and beautiful moody lighting to compliment the dark stone, whilst simultaneously drawing the gaze in directly to the delicious food.  He shot a diverse range from cheese to tapas, bread to fruit, showing how the platters provide elegant dining solutions for every occasion.

Lazy Susan Slate-V4.1

© Sam Stowell

Slate Rectangular Platter Closed Box-V4.1

© Sam Stowell

Slate Square Platter Closed Box-V4.1

© Sam Stowell

Slate Round Platter Closed Box-V4.1

© Sam Stowell

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LPA Photographer Nick Daly is taking us back to the long and hot days of ...
18 Sep 2014