LPA Photographers / Julian Calverley / Porsche 356 Speedster

April 27, 2015

LPA Photographer Julian Calverley recently photographed this beautiful Porsche 356 Speedster, in a new addition to his expansive body of automotive work.

The car is owned by Nick Schon, ex- Group Director of Saatchi & Saatchi and illustrator of over 170 children’s books. Julian said of the shoot, “it’s often tempting when photographing cars, to get carried away with complex lighting set ups, CGI backgrounds and post production trickery, but this car just begged for a simple and classic approach.” We agree that Julian’s polished photography really captures the charm of the vehicle – beautiful work!

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© Julian Calverley

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© Julian Calverley

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© Julian Calverley

The Brief / Cheil UK / Samsung / Ray Massey

April 22, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images.

Photographer: Ray Massey
Client: Samsung
Agency: Cheil UK
Creative Team: Dog & Bear
Account Handlers: Andy Stevenson / Fraser Campbell
Production: LPA Production
Shoot Date: February 12th 2015
Usage: Press and digital banners, UK, 1 week / OOH, UK, 1 day

For this instalment of The Brief, we look at a recent shoot commissioned by Cheil UK for Samsung and shot by Ray Massey. A legend in the world of still life photography this was the perfect shoot for Ray to sink his teeth into!

THE BRIEF

Ray was approached by Cheil UK to shoot a clever campaign for their client Samsung, with rather a fast turnaround.  With Samsung being a major sponsor of the English team, Cheil wanted to commission some photography to promote the England vs Italy game, which was taking place as part of the Rugby World Cup. As the game was taking place on Valentine’s Day, the team decided to play on the motif of the red rose, which is also the emblem of the English team.

In the words of Dog & Bear, ‘“When we realised that England’s next Six Nations clash took place on Valentines Day, we were struck by the symbol that unites them both – the rose. Only problem was, we fell in love with the idea on February 12th leaving us just 48 hours to make it happen! Having turned to Ray before in similar circumstances, we knew he could help us pull it off”.

- Wednesday 11th February

We had the brief come in from the guys at Cheil on Wednesday morning along with a scamp of how they envisioned the final image to look. With no time to spare we got cracking on the estimate.

England Rugby
© Dog & Bear

THE ESTIMATE

The project was relatively simple and one of the LPA team, Tom, set out about putting costs together. This is what he included:

Photographer’s fees and photographic expenses:

  • Shoot fees to reflect the usage and for a half day shoot
  • Photographic expenses – digi-capture, post production , studio and equipment/ lighting

Crew:

  • 1st Assistant

Styling:

  • Props – red rose and material for background

Miscellaneous:

Catering, insurance, telephone, delivery, transport , couriers etc.

The guys at Cheil were lightning fast at signing off the costs and so Ray could press on with sourcing the props the same day. Along with the red roses and jersey material, Ray also bought some satin sheets as a back up in case the creatives wanted to try a different tact on the day.

rose

- Thursday 12th February

THE SHOOT

With sign-off on Wednesday and props all sorted by Ray himself , we were ready to shoot first thing Thursday morning! The team needed the image by 4pm the same day in order to make the deadline for Friday’s papers so Ray started shooting at 8am and had the image in the bag by midday. Retouching house The Forge then worked their magic to get the image looking flawless and sent it on to Cheil to add the copy for the 4pm deadline.

BTS
Ray working his magic! / © Dog & Bear

- Friday 13th February

In less than 48 hours from the brief hitting our desks, we saw the fruits of our labour popping up all over London! In addition to press ads in The Times and The Telegraph, the images were used in OOH digital poster sites including Piccadilly Circus and various London tube stations.

To summarise from Ray himself, ‘Actually it was no big deal, at only 40 hours to Valentines day, there were more red roses around than you could shake stick at and a white Fred Perry shirt is not hard to find any time.  Having a retoucher in the family in the form of Jean-Michel at The Forge is also helpful!

Usage © Dog & Bear

Photoshoot Glossary

Scamps: Sometimes known as layouts, drawings to illustrate the final ads.

OOH: OOH (Out of Home) advertising is advertising that reaches the consumer outside of the home.

Digital Poster: An electronic poster as seen on the London underground.

LPA Photographers / Iain Crockart / Politics: The Painful Truth

April 20, 2015

LPA Photographer Iain Crockart has offered up his thoughts on the upcoming General Election in this derisive still life image.

Inspired by comedian Billy Connoly’s sentiment that ‘the desire to be a politician should ban you for life from ever being one’ and frustrated at the daily posturing and promising, he went looking for the spikiest bramble branch to illustrate his idea in his graphic and composed signature style.

www.iaincrockart.com POLITICS TRUTH 2015

LPA Photographers / Nick David / Surfers

April 16, 2015

LPA Photographer Nick David recently took a trip to the beautiful Cornish coast to photograph a group of surfers as a part of a new personal project.

Striking it lucky with sunny weather, Nick made the most of the natural light and shot some lovely spontaneous imagery. Focusing on a group of young friends, Nick perfectly captures their passion for the sport, as well as the picturesque coastal landscape.

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© Nick David

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Photographers / Julian Calverley / Forest

April 15, 2015

Today on the blog we’re sharing some beautiful new images shot by LPA Photographer Julian Calverley.

Working on a new project on forests, Julian shot these ethereal and captivating panoramic images. For the tech nuts the images are made from 3 stitched frames from a ALPA STC & Phase One IQ180 MFDB combo.

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© Julian Calverley

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© Julian Calverley

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© Julian Calverley

LPA Futures / Holly Pickering / Wheeler’s of St James’ Rib Room & Oyster Bar

April 13, 2015

LPA Futures Holly Pickering continues her great work for the Marriott Autograph range of hotels, shooting the new restaurant at Threadneedles.

Wheeler’s of St James’ Rib Room & Oyster is a Marco Pierre White enterprise, recently opened at the luxury 5* boutique hotel, Threadneedles. Famed as the world’s oldest fish brand, Wheeler’s boasts Walt Disney and Lucian Freud among their clientele. Holly was commissioned to shoot the lavish interior as well as the sumptuous menu and we think the images look great – definitely want to pay a visit!

HP1
© Holly Pickering

HP4
© Holly Pickering

HP3
© Holly Pickering

HP2
© Holly Pickering

LPA Style / Alice Timms / O2

April 7, 2015

LPA stylist Alice Timms recently provided the props for the latest ‘be more dog’ O2 print campaign.

Shot by Julia Fullerton-Batten (represented by Wyatt Clarke & Jones), Alice was enlisted to make the rosettes and medals – one for each year that O2 has been awarded No. 1 Network for Customer Satisfaction by Ofcom. The advert is the latest in the playful ‘be more dog’ campaign which aims to spread positivity and encourage inquisitiveness among us Brits. Alice’s creativity is undeniable, lovely work as ever!

unnamed

© Julia Fullerton-Batten

LPA Photographers / Liz McBurney / Norwegian

April 2, 2015

Just in time for Easter, LPA Photographer Liz McBurney has shot this creative and graphic image for Norwegian.

Shot for an article on Kristina, Europe’s youngest city, Liz brings her flawless lighting skills and creativity to the fore with this fun and playful image. Wishing everyone a happy Easter and restful long weekend from all at LPA.

Egg
© Liz McBurney

LPA Student Challenges 2014-2015 / The Finalists

April 1, 2015

Finalists

LPA Pop Up Agent / Carmen Valino / Costa Coffee

March 31, 2015

Our Pop Up Agent service was recently called upon by photographer Carmen Valino to produce her shoot for Costa Coffee.

The experienced team here at LPA arranged everything from models and styling to location permits and photographer’s assistants. Shot on location in two central London branches of the coffee shop giant, we were there to ensure everything ran smoothly on the two days of shooting. So next time you get a brief, no matter how big or small, don’t forget we’re here to help! Here are a few of our favourite images from the shoot…

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© Carmen Valino

COSTA22-12-2014-258
© Carmen Valino

COSTA19-12-2014-418
© Carmen Valino

COSTA22-12-2014-271 (more…)

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LPA Photographer Julian Calverley recently photographed this beautiful Porsche 356 Speedster, in a new addition ...
27 Apr 2015