Archive for the ‘LPA/’ Category

Ask an Agent / Are My Images Being Used Out of Licence?

October 2, 2015

Ask an Agent is a regular monthly column answering your questions about the business of photography– the photography industry’s first Agony Aunt!

If you have any questions you’d like to ask a photographers agent please send them to Questions can be on anything to do with the photography business, such as photoshoots, marketing, professional practice, pricing, contracts, legal stuff – anything!

This month we have an interesting question about a client using images out of the agreed usage licence!


“I did a shoot last year for a high street bank, with the final images being used in brochures and leaflets. The usage that the client actually asked for was printed literature, worldwide, 2 years. I’ve just noticed now though, that there are images of the brochures on the client’s website, with my images clearly on show. Do you think this is additional usage or included in the original usage? I have stated just this usage on the estimate and invoice and my terms do state that any additional usage needs to be negotiated.

– Chris Abbott

Thanks for your question Chris.

You’re right to question this and now you can see why it’s important to state clearly the usage on all correspondence and have business terms that cover you for things like this, so well done on that front!

Although the images are appearing online in the context of the printed publication, this is still considered as online usage. Online is a separate media to printed literature and therefore not covered by the existing usage licence.

Essentially the client are benefitting and potentially profiting from the use of your images in a different media than that in the original agreement. And it is good business practice to extend the licence for an additional fee.

To use a different example, let’s say you shot an image for a tin of cat food and granted the client a usage licence for packaging only. Then, the tin of cat food, with your image on it, featured in an ad on the telly. TV is a different media and not covered in the original usage licence. It is also a media that reaches a far wider audience than just packaging, just like online does compared to printed literature.

So going back to your situation, by using the images online, your client is in fact in breach of copyright. Having said that, it’s quite possible that they’re unaware they’ve done anything wrong so it’s best to be sensitive to this. Keep it light at this stage, firm but not accusatory or confrontational, so as to preserve the relationship with your client. Explain the infringement to them, by email or initially on the phone if you find that easier, and try to get some more information so you can quote a fair rate and get the ‘paperwork’ in order. How long have they been using the images online and how long do they want to continue to use them for are the key questions. Also if models were involved then be sure to pin down additional fees for this too and pass these on to your client.

Good luck!

Please Note:

We reserve the right not to enter into ongoing correspondence.

We reserve the right not to answer all questions sent to Ask an Agent.

Please state whether you would like to remain anonymous.

This advice should be taken as a guide only.

Lisa Pritchard, LPA and guest bloggers take no responsibility for any omissions or errors.

Please seek professional legal advice should you require it.

The Brief / The Leith Agency / First Great Western / Julian Love

October 1, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Julian Love’s recent shoot for First Great Western, and we’ve even included a handy photoshoot glossary!

Photographer: Julian Love
Client: First Great Western
Agency: The Leith Agency
Art Director: Ian Fletcher
Usage: All Media, worldwide, in perpetuity

Edinburgh based The Leith Agency recently came to us with a fantastic brief for Julian Love for First Great Western (now Great Western Railway.) This was to be a high profile, above the line campaign, capturing some of the many destinations that can be reached by Great Western Railway – including London, Exeter, Cardiff and Bristol. We knew Julian would be the perfect man for the job, with his excellent portfolio of location photography and understanding of the relationship between copy and image.

blog© Julian Love / Bristol Hero Shot


“The South West is full of stunning scenery. We’ve already captured lots of destinations. But we want more. “

Julian was called upon to get ‘under the skin’ of each destination, capturing the buzz of the locations. First Great Western wanted one hero shot in each city, as well as a number of smaller incidentals at restaurants, bars, shops, museums and such, getting to the heart of each area. Julian is known for his ability to capture authentic narratives in his polished signature style, so we knew he would do a fantastic job.


This was to be an eight-day shoot, with two days allocated to each city. There was a lot to consider location-wise, so we set to putting an estimate together straight away.

In our estimate we included:

– Photographer’s fees for 8x days
– Travel fees
– Recce fees for a half day in each city
– Weather day
– Photographic expenses – digital capture, post production and equipment
– Location scout
– Location permits
– Crew consisting of a photographer’s assistant and producer
– Transport and Accommodation
– Subsistence – lunch and evening meals


The Leith Agency supplied us with a detailed brief containing ideas for locations in each city, along with creative visuals which communicated the mood they were aiming to capture. These were their initial ideas for each location:

London – street food, markets, nightlife such as theatres, Leicester Square, Covent Garden, Shoreditch, graffiti, Brick Lane market, Spitalfields market.

Bristol – Cabot Circus, shopping boutiques, little streets, night life/ lights,
street art, urban night time.

Exeter – Guildhall, shopping boutiques, rows of shops,
night life/ lights, eating/ drinking areas, the buzz of the city.

Cardiff – markets,
night life/ lights, eating, drinking, shopping,
urban night time, the buzz of the city, Millennium Stadium.

This was a great starting point for us to explore the cities with the key hero shots in mind. We enlisted the help of location scout Rob Murray from RoLo Productions, who visited each city to scout potential locations to feedback to Julian. Armed with these shortlisted locations and local knowledge, Julian then visited each city to recce. Once he had made his final choices we obtained approval and sign off from the client, and Rob began to gather all the necessary permissions to allow us photograph the locations for the campaign. For the hero shots this involved contacting the local councils or location owners to obtain signed location permits. For the incidental images Rob contacted all restaurants, bars and shops to make sure they were happy to sign a property release form. Rob negotiated a fee with each required location, and ensured that the owners were happy for their premises to be featured in the campaign for First Great Western.

Rob did a fantastic job in finding the most interesting locations for the shoot, particularly considering the sheer quantity needed! Here’s what he had to say about the experience:

“The FGW brief was purely location led which meant we could really focus on finding the unique areas to each city. From the obvious Millennium Centre in Cardiff to the graffiti clad back streets of Bristol, each city had its hidden gem. Logistically, the scouting itself was quite challenging due to the all familiar time constraints but that didn’t take away from the joy of exploring these cities.” 

One of the most important aims of the shoot was to capture the urban creativity of each city. The client was keen for Julian to photograph some of the abundant street art for which Bristol is famous, but we knew we had to be mindful of copyright laws in place. If graffiti is produced with the consent of the owner of the structure (building, wall etc), it will be protected by copyright and cannot be photographed without the artist’s permission. Luckily for us, Julian happened to walk past a graffiti artist working on a commission whilst on his recce. He arranged for the artist to be present on the shoot day in order to sign an art work release form, which authorised the replication of his work in the images.

blog2© Julian Love / Bristol Graffiti Incidental


Thanks to the careful planning on the part of The Leith Agency and LPA producer Cassie, the shoot went off without a hitch and it was a really fun one for everyone to be involved with.

Here’s what Julian had to say about the shoot:

“I often travel abroad for shoots so I really enjoyed getting to explore cities closer to home for the First Great Western campaign. Ian Fletcher at The Leith Agency gave me a lot of freedom within the brief to find the most photogenic subjects in each city. Landscape shoots are always somewhat weather dependent and although we had weather days built into the schedule we were lucky and didn’t need to use them. It’s been great to see the final pictures up on billboards everywhere.”

blog4© Julian Love / London Hero Shot


© Julian Love / Exeter Hero Shot


© Julian Love/ Cardiff Hero Shot


Artwork Release Form – A written agreement signed by the artist stating that they grant permission of the use and reproduction of their work in the agreed capacity.

Creative Visuals – Visual references included in a client’s brief as a way of communicating the intended overall look and mood of the shoot.

Hero shot – The main shot, intended to lead the campaign.

Incidentals – Secondary shots, usually of a more spontaneous nature and requiring less set-up than the hero shot.

Location Permits – A document that grants permission (usually by the local council or building owner) for the photographer to shoot in a public space and for the images to be used in a particular way.

Location Scout – The person responsible for sourcing and shortlisting suitable locations, obtaining permits and permissions, and liaising with the photographer to organise the shoot logistics and schedule.

Property Release – A written agreement signed by the property owner stating that they grant permission for their property to be featured in the shoot in the agreed capacity.

Recce – Informal term for reconnaissance. Refers to the photographer visiting the location(s) in advance of shoot to select what will work best.

Weather Day – A contingency day added into the shoot schedule incase bad weather disrupts shoot.

LPA Futures / Fay Elizabeth Harpham / LFW Daily

September 25, 2015

LPA Futures Photographer Fay Elizabeth Harpham was recently commissioned to shoot the designer profile of Faustine Steinmetz for London Fashion Week Daily – the official LFW newspaper.

Fay shot Faustine at her studio in East London where she hand makes each of her iconic pieces. All of her pieces are spun, dyed and weaved by hand, and one item can take over 100 hours to produce! We love the parallels between these shots and Fay’s still life photography – always graphic, bold and technically brilliant. Lovely work.


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


© Fay Elizabeth Harpham


LPA Futures / Emma Boyns / The Chicken and the Egg

September 23, 2015

Our lovely LPA Futures photographer Emma Boyns has been working on a new personal series titled ‘The Chicken and the Egg’.

Inspired by artist Holly Frean’s work for Anthropologie, Emma shot an image for each of the quirky plate designs, along with a complimentary composition focusing on the egg alone. Emma is talented in producing simple, striking and graphic compositions and these are no exception!


© Emma Boyns


© Emma Boyns


© Emma Boyns


© Emma Boyns


© Emma Boyns

LPA In Focus / Corporate Photography

September 22, 2015


LPA Photographers / Andy Smith / Running

September 21, 2015

We’re brightening up this gloomy Monday afternoon with a new shoot by LPA Photographer Andy Smith, shot in Spain this summer.

Andy made the most of the variety of beautiful locations in sunny Spain, shooting lots of new personal work from the city to the coast. Andy’s relaxed approach and fantastic use of natural light combine to produce these contemporary and fresh sports lifestyle shots – lovely work as always!


© Andy Smith


© Andy Smith


© Andy Smith


© Andy Smith


© Andy Smith

LPA Style / Claire Portman / In a Broken Dream

September 18, 2015

LPA Style’s talented hair & make-up artist Claire Portman recently worked her magic on this beautiful fashion look book.

Claire created a soft yet striking look to compliment the dusty tones in this 1920s-inspired shoot. The shoot was photographed by Craig Fordham, with styling by Anita Koniotes. The elegant wardrobe was provided by Skinny Rich Fairies, who specialize in producing garments from period costumes and fabrics.


© Craig Fordham

IN A BROKEN DREAM 2.© Craig Fordham


© Craig Fordham


LPA Photographers / Iain Crockart / MSL Group / Experian

September 17, 2015

LPA Photographer Iain Crockart was recently commissioned by MSL Group to shoot for Experian.

Shooting in their London office, Iain used his great eye for detail and composition to produce a series of creative images for the company. Using real employees, Iain is adept at putting non models at ease to create a natural and candid ambiance.

Iain Crockart Experian-3
© Iain Crockart

Iain Crockart Experian-4
© Iain Crockart

Iain Crockart Experian-13
© Iain Crockart

Iain Crockart Experian-15
© Iain Crockart

Iain Crockart Experian-20
© Iain Crockart

LPA Photographers / Holly Pickering / Mediterranean

September 16, 2015

Whilst the summer may be officially over, LPA Photographer Holly Pickering is taking us back to warmer climes with this recent personal project.

Working with home economist Alex James Gray, Holly has shot some beautiful Mediterranean inspired dishes featuring tasty seasonal ingredients such as tomatoes and peaches. Holly’s bold use of colour and props has resulted in some truly sumptuous images – if only the sun was still out!

© Holly Pickering

© Holly Pickering

© Holly Pickering

© Holly Pickering

LPA Photographers / Ray Massey / Publicis Dublin / Bulmers

September 7, 2015

LPA Photographer Ray Massey was recently commissioned by Publicis Dublin to shoot for Bulmer’s.

Bulmers (known as Magners in the UK) is one of the biggest cider brands in Ireland and the United Kingdom, known for their wide range of flavours. An expert at shooting drinks and liquids, Ray worked his magic once again to create some truly stunning images with Art Director Ger Roe. The images went nationwide in Ireland this summer and should be popping up in Blighty soon!

© Ray Massey

© Ray Massey

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