Archive for the ‘LPA/Photographers’ Category

LPA Photographers / Rowan Fee / John Lewis Sound Systems

July 29, 2014

LPA Photographer Rowan Fee has been adding to his growing body of work for John Lewis with this slick and refined Sound Solutions shoot.

Shot to promote John Lewis’ auditory accessories range, Rowan’s unparalleled use of perspective ensures that the products are captured in a way that boasts both their aesthetics and functionality.  We love how he cleverly uses bold graphics to highlight the connection with other products.  Polished work as always, Rowan!

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

The Brief / Anthony Nolan / NHS Stem Cell Registry Annual Review

July 25, 2014

The Brief is a quarterly feature on the LPA blog which takes a behind the scenes look at a photoshoot.

THE BRIEF

Photographer: Patrick Harrison

Client: Anthony Nolan

Title: Together for Better

Art Director: Dilhan Attanayake

Shoot dates: February 2014

Usage: Annual Review, UK, 1 year

This time we centre The Brief on a project Patrick Harrison has recently completed for UK Charity Anthony Nolan, the NHS and the Department of Health.  Having worked with Patrick previously, the client knew his natural reportage-style approach and knack for capturing his subjects in their own environments (see below) would make him perfect for the job.

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© Patrick Harrison / East Village

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© Patrick Harrison / GMC

The Brief:

The original brief from Dilhan Attanayake, the Creative Studio Manager at Anthony Nolan and Art Director for the shoot, was to produce a series of portraits for the Anthony Nolan and NHS Stem Cell Registry 2014 Annual Review.  Each portrait would capture a different person associated with the cause, from the chief executive of Anthony Nolan to donors themselves.  The purpose was to mark achievements made in stem cell transplantation so far, and to measure further progress that can be made.  The images needed to be natural and engaging, with a contemporary feel.

The Shoot Prep:

This involved:

Photographer’s Requirements:

• Photographic expenses for x 4 half day shoots – digi-capture, equipment and lighting kit, post-production

Crew:

• Photographer’s 1st Assistant

Transport:

• Expenses – Travel & mileage to Nottingham, Leicester, RAF Brize Norton and North London

Miscellaneous:

• Couriers, mobile and production insurance

The Location:

It was decided that Patrick would shoot each subject in his or her own working environment, which saw him traveling across the country and meeting lots of interesting people affiliated with the cause.  Patrick’s ability to capture people in a spontaneous and genuine manner has resulted in final imagery that is sincere and anchors the message of the Annual Review perfectly.

Patrick shot the stem cell donors in Nottingham, Leicester and RAF Brize Norton, as well as shooting representatives from Anthony Nolan and the NHS in London.

The Shoot

This was a successful and enjoyable shoot for both Patrick and the client, who both commented on how smooth the process was.  Here Patrick reveals a bit about the things he needed to consider upon receiving the brief:

“This was a really nice portrait brief from Anthony Nolan. The client and the art director were present for the first shoot, which was the perfect opportunity to discuss how best to approach the other shoots as I would be doing these alone with an assistant.

We discussed that all the portraits would be used bleed on a single page A4 portrait format with no text so shooting with this in mind meant all the shots taken were usable. The tone of the portraits was the other major consideration. They needed to be focused and direct, capturing and communicating the strength and openness of all involved. The pictures would be used to encourage others to consider being a donor in the future so this wasn’t a light hearted brief. 

I love photographing real life stories and meeting new and inspiring people is always rewarding. My aim is always to make those people feel as special as possible, and to be sensitive to their wishes. This ultimately means making quick decisions about possible locations / backgrounds and working as a team with the assistant to put everyone at ease. The experience should appear to be effortless and should hopefully be rewarding and enjoyable for all and not like a bad trip to the dentist, which is probably what most people are expecting! 

The final images were printed beautifully and seeing them for the first time was really exciting, I don’t think I’ll ever lose that feeling!” 

Case Study 1:

Andrew Parry, Survival equipment fitter at RAF Brize Norton.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 2:

Zach Hughes, Fit Panel Member from Leicester.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 3:

Ross Kirk, Physics teacher from Mansfield.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Here’s what Dilhan had to say about working with Patrick:

“The right Imagery on this project was key to its success as we wanted to show how individuals from everyday backgrounds could, by a selfless act, save the life of a person with blood cancer, by donating their stem cells and registering as a donor on NHS Blood or the Anthony Nolan register. The individuals in the images taken by Patrick Harrison came from all walks of life and in this respect we wanted the images to reflect them and their surroundings in an honest, realistic way that Patrick’s captures effortlessly.

The team at LPA were fantastic from our initial conversation about the idea to the delivery of the final images, they made everything run so seamlessly that all we had to do was concentrate on making sure that we had a worthy design to marry Patrick’s beautiful images.”

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The Annual Review © Anthony Nolan/NHS/Department of Heath

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Photoshoot Glossary

Art Director: Responsible for the overseeing the visual direction of the shoot.

Annual Review: A comprehensive report on an organisation’s activities throughout the preceding year, intended to give people information of key work, achievements and financial performance.

Digi-capture: The process of taking the photos on a photoshoot, capturing the images with a digital camera.

Post-production: Varies from light colour correcting to more complex retouching e.g colour treatments, multipart comping.

1st Assistant: The photographer’s right hand man on a shoot, who’s responsibility is to do all the tasks required so the photographer is free to concentrate on taking the pictures.  They would usually be quite involved in the lighting and digital downloading.

 

LPA Photographers / Andy Smith / LPA Test

July 23, 2014

New LPA recruit Andy Smith showcases his skills and cements his status as one of the best corporate photographers in the business in this recent test.

Shot at LPA’s very own office, Andy combines his candid reportage approach with an expert employment of natural light.  We love how he’s picked up on the vibrant accents of colour, and it’s great to see the office captured with such warmth.  Lovely work!

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© Andy Smith

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© Andy Smith

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© Andy Smith

LPA Photographers / Liz McBurney / N by Norwegian

July 21, 2014

New LPA photographer Liz McBurney gets off to a flying start with this creative cover shoot for N magazine by Norwegian airline.

Having already shot many covers for N magazine – which was named ‘Launch of the year 2013’ at the British Society of Magazine Editors Awards – Liz continues to employ her conceptual approach to create bold and engaging covers.  The shot visualizes the idea that deliberately sinking ships could help save the world’s marine life and kick-start underwater eco-systems.  Liz always succeeds in approaching an idea from an offbeat and unexpected perspective, and here at LPA we’re all looking forward to viewing the world in new ways through her lens!

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© Liz McBurney

LPA Photographers / Andy Smith / Business Test

July 14, 2014

With annual report season fast approaching, new blood Andy Smith has been adding to his fantastic folio of corporate photography. 

Shot at some very swish offices, Andy’s interesting angles and use of glass ensures that the images are far from your run of the mill corporate shoot. Lovely results as always Andy!

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© Andy Smith

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© Andy Smith

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© Andy Smith

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LPA Photographers / Iain Crockart / Captain Fawcett Limited

July 3, 2014

LPA photographer Iain Crockart recently shot these stills from a short film for Captain Fawcett Limited at Carter Steam Fair.

Iain’s fondness for facial hair has become something of a theme in his work of late – his side project Captain Fawcett Limited has become hugely successful as a “purveyor of the finest quality gentleman’s grooming requisites”.  The film was created to promote their Expedition Strength Moustache Wax and portrays a strongman who thought he had lost his strength until he discovered the product.

The authenticity of Iain’s vintage aesthetic here ensures the resulting images are convincing and captivating in equal measure.  Looking forward to seeing the finished film, great work!

Sir Leopold 01-72dpi© Iain Crockart

Sir Leopold 02 72dpi

© Iain Crockart

 

LPA Photographers / Julian Love / The Moorings

July 3, 2014

LPA photographer Julian Love was recently commissioned to shoot these beautiful images for luxury yacht charter company The Moorings

Julian shot the images over 6 days against the stunning backdrop of the British Virgin Islands, traveling around Tortola, Peter Island, Norman Island and Virgin Gorda on three 50ft catamarans.  Making fantastic use of the natural Caribbean sunlight, Julian’s fresh and vibrant aesthetic captures the beauty of the islands perfectly.  The results are certainly getting all of us at LPA in the holiday mood!

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© Julian Love

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© Julian Love

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© Julian Love

LPA Photographers / Patrick Harrison / Conran Design / CRUK

June 30, 2014

LPA Photographer Patrick Harrison was recently commissioned by Conran Design to shoot fifteen stories for the Cancer Research UK Annual Review.

From Stirling to Southampton, Patrick travelled the length of the British Isles to shoot some truly inspirational people. Known for his sensitive and considered approach, Patrick is gifted at maintaining a narrative throughout his projects. Beautiful work as always Patrick.

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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LPA In Focus / New Photographers

June 19, 2014

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LPA Photographers / Patrick Harrison / Bank of England

June 17, 2014

LPA Photographer Patrick Harrison recently went to the impressive Bank of England HQ on Threadneedle Street to shoot some images of the staff at work.

Well-known for his natural, reportage style approach to corporate shoots, Patrick moved around the bank taking candid and spontaneous shots of the employees going about their day to day. Great work as always Patrick!

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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