Archive for the ‘LPA/Photographers’ Category

The Brief / Neo / Motor Neurone Disease Association

July 2, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Patrick Harrison’s recent shoot for the Motor Neurone Disease Association, and we’ve even included a handy photoshoot glossary!

Photographer: Patrick Harrision
Client: Motor Neurone Disease Association
Agency: Neo
Production: LPA Production
Stylist: Rosalind Keep
Shoot date: April 2015
Usage: All media, UK only, 5 years plus online, worldwide, in perpetuity. Moving image – web only

Brighton based design agency Neo contacted us in March with this fantastic brief for Patrick Harrison after one of their designers saw his ongoing work with Thames Reach. This was to be a high profile Above the Line campaign, consisting of three parts; two case studies where Patrick would shoot portraits of people at various stages of living with Motor Neurone Disease and one still life shoot of an empty bucket and garden chair, reminiscent of the Ice Bucket Challenge that took the internet by storm in 2014.

MND_CaseStudy_JCD_16Sheet_Bucket&Chair_Crop© Patrick Harrison

THE BRIEF

The brief required the portraits of the case studies to be packed full of personality and tell an engaging story, so it was paramount that the photographer had the ability to build a rapport with the case studies and empathise with their situations. We knew instantly that this would be perfect for Patrick.

For the still life shoot, they wanted to evoke feelings of nostalgia and intrigue. A well looked after garden that was once the scene of a person taking part in the ice bucket challenge would become neglected, overgrown and abandoned as if it had stood for 365 days without being tended to.

The production would be shared between LPA, Neo and the MND Association; case studies arranged by Neo and the MND Association, and location and props for the still life shoot arranged by LPA. The turnaround was pretty tight on this one – Neo wanted the shoot to take place in 2 weeks so LPA got cracking on a quote straightaway.

Below are the original scamps that Neo sent to us for the case studies and still life shoots:

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THE ESTIMATE

In our estimate we included:

• Photographer’s fees for 3 x half day shoots

• Recce fees for the still life shoot so Patrick could visit a shortlist of suitable locations prior to the shoot

• Photographic expenses such as digi capture, equipment and lighting kit, post production

• Videographer fees for 2 x half day case study shoots

• Location fees for a location house with a suitable garden

• Crew which consisted of a photographer’s assistant for all shoot days, and a prop stylist for the still life shoot

• Mileage to Manchester and Leicester for the case study shoots and London for the still life shoot

• Miscellaneous costs such as couriers, mobile and insurance

Once the costs had been approved we could begin on the production.

THE LOCATION

It was decided that the case studies were going to be photographed in their own homes in Manchester and Leicester to keep the project as authentic as possible.

For the still life shoot we needed to find a location with a garden that looked as if it had once been loved and enjoyed but was now left untendered. We sent a location brief to location libraries detailing exactly what was required and worked out a shortlist of the most appropriate locations. A recce was carried out of the shortlisted homes then it was down to Neo and the MNDA to make the final decision. They chose a location house in East Dulwich, South London.

THE PROPS STYLING

Rosalind Keep was the stylist for the shoot and sourced the garden chair and bucket. Like the garden, the chair had to look as though it had been abandoned and untouched for a year. She sourced some options from prop houses, Ebay and Gumtree and decided the one below was the most appropriate for this shoot. Ros also used some Dirty Down spray on the day to make it look a bit more weather worn.

Screen Shot 2015-04-15 at 14.46.11

Here’s what Ros had to say about the shoot:

“I thought the concept for the MNDA shoot was clever and poignant, gently reminding the viewer that although the ice bucket challenge craze is over, the condition that caused it is still something that affects many people every day. The shot I was involved in was simple in terms of the quantity and type of props, it was the details that had to be right; the right overgrown lawn, chair and bucket so that it looked like a scene that could be found in anyone’s back garden. I aged the props with a special ‘dirtying’ spray (always fun to actually be allowed to mess thing up!) and I think with Patrick’s composition the final shot made the point it was supposed to very well. I know Patrick took lots of other shots for this campaign and met sufferers and heard their stories, it was a thought provoking job to be involved in for us all.”

THE SHOOT

This was a great project for everyone to be involved in, particularly because it’s for such a worthy cause. Here’s how Patrick found the shoot:

“It was great to be involved in the MNDA #LastSummer campaign. I love shooting real life stories so it was really good to meet and shoot Michael and Ailsa and their families at their homes for the campaign. Both have been diagnosed with the disease so we had to be aware of their needs, keeping everyone at ease and working quickly with the minimum of fuss. It was great to be trusted with an open brief so we didn’t have to work to a layout but the shots had to work together in the campaign and be strong, natural and overall have the summery feel of last summers ice bucket challenge. The most challenging part of the whole shoot was finding a location house that hadn’t cut the grass since last summer but Jonathon at LPA and the location scout got it sorted as always and our stylist Ros ‘aged’ the props to give them the required weathered look. The finished images were retouched by the Forge and look great. I hope the campaign goes some way to raise awareness of motor neurone disease and help those like Michael and Ailsa achieve the best quality of life.” 

Kat, the account manager at Neo, said:

“The team at LPA ensured that everything ran smoothly from start to finish and both ourselves and the MND Association were very happy with the results.”

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© Patrick Harrison

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© Patrick Harrison

PHOTOSHOOT GLOSSARY

Above The Line (ATL) – Paid for advertising space to promote brands and reach out to consumers, and media which gets a mass public audience

Still Life – Photography of an inanimate object

Recce – Informal term for reconnaissance. Allows a chance for the photographer to visit the location in advance to check lighting and logistics

Scamps – Sketches used by art directors to communicate their creative ideas

Dirty Down spray – An ageing spray used to make costumes and props look dirty and old

LPA Photographers / Liz McBurney / Mexican

June 29, 2015

LPA Photographer Liz McBurney recently shot these bright and bold images in collaboration with food stylist Neus Monté Perlas.

Working with Mexican foods including tortillas, margaritas and tamales, Liz brings some Latin American colour and heat with these fun summery images. Shying away from plain backgrounds, we love the use of turquoise and burnt orange – definitely getting us in a fiesta mood!

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© Liz McBurney

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© Liz McBurney

LPA Photographers / Andy Smith / Olam

June 23, 2015

LPA Photographer Andy Smith recently shot some brilliant images for leading agri-commodities business Olam.

Escaping the UK this winter for the warmer climes of India and South-East Asia, Andy was asked to photograph the Olam farmers, community projects, and processing environments. The shots highlight a small part of the company’s broad range of activities and products, specifically coffee plantations in Laos, cashew nuts and pepper in Vietnam, sugar harvesting in Goa and chilli in Andhra Pradesh. The resulting images are vibrant and engaging, shining light on the interesting characters and environments and showing Andy’s natural ability to connect with everything he shoots. Great work as always!

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© Andy Smith

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© Andy Smith

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© Andy Smith

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© Andy Smith

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© Andy Smith

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© Andy Smith

LPA Photographers / Rowan Fee / John Lewis Technology

June 22, 2015

LPA Photographer Rowan Fee continues his stellar work for the John Lewis Technology supplement, shooting these summer inspired electronics. 

Using a palette of summery sky tones and a clever way of incorporating clouds, Rowan’s slick and clean approach to still life complements these state of the art tech pieces perfectly.

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

LPA Photographers / Iain Crockart / TT Riders

June 15, 2015

LPA Photographer Iain Crockart recently shot these rather daring TT riders, a difficult task when they’re travelling at 160mph!

A bike enthusiast himself, Iain’s passion has seen him travel the world, from the Himalayas to Arkansas to ride and shoot. Ian always impresses and we love how he has managed to capture the speed, dynamism and excitement of the sport.

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© Iain Crockart

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© Iain Crockart

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© Iain Crockart

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© Iain Crockart

LPA Photographers / Michael Heffernan / Skaters

June 8, 2015

LPA Photographer Michael Heffernan has recently added to his impressive portfolio with this fun and youthful lifestyle story.

Michael set up a shoot after meeting these real skater girls whilst out and about in Hackney. Shooting real models only heightens Michael’s natural, playful style of photography and the girls’ passion for the sport really comes across in the vibrant final shots. Great work!

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

 

LPA Photographers / Liz McBurney / Guardian

June 3, 2015

Liz McBurney has been busy shooting lots of great new work for the Guardian Weekend magazine over the past few weeks.

The Guardian regularly call upon Liz’s conceptual approach to visualise their thought-provoking articles, and these are no exception. The first cover image was shot to accompany a piece titled ‘You think I’m mad?’ which explores physical illnesses with root in mental trauma. The second is from an article titled ‘Character classes: can you teach a six year old to be good?’ which discusses the growing investment in character building in UK schools. Clever stuff as always from Liz!

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© Liz McBurney

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© Liz McBurney

LPA Photographers / Nick David / Mountain Bikers

May 28, 2015

LPA Photographer Nick David has been continuing with a series of sports lifestyle personal projects, focusing this time on Mountain Bikers.

Traveling up to Ben Lawers in Scotland, Nick struck lucky with the weather and seemed to experience all four seasons in one day, making for some truly beautiful and atmospheric images!

Lifestyle biking

© Nick David

Lifestyle biking

© Nick David

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© Nick David

Lifestyle biking

© Nick David

Lifestyle biking

© Nick David

Lifestyle biking

© Nick David

LPA Photographers / John Garon / Rowers

May 26, 2015

LPA Photographer John Garon is mid-way through a great personal project focusing on rowers.

The newest signing to the LPA roster, John is an accomplished lifestyle and sports photographer. His passion for interesting people and narratives comes across in these shots of the Bradford Amateur Rowing Club which was founded in 1867,  and is situated in an location of rich history. We can’t wait to see the rest!

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© John Garon

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© John Garon

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© John Garon

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© John Garon

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© John Garon

LPA Photographers / Holly Pickering / The Art Fund / Minton Archive

May 19, 2015

LPA Photographer Holly Pickering was recently commissioned by The Art Fund to shoot some beautiful images of the newly acquired Minton Archive. 

The Minton Archive is a collection of drawings and works on paper which document the iconic pottery firms evolving styles over the three centuries of production. Housed in the firm’s hometown of Stoke on Trent, Holly travelled to capture the works being unloaded and unpacked in their new location. Well done to all those who secured this treasure-trove of work for the nation.

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© Holly Pickering

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© Holly Pickering

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© Holly Pickering

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© Holly Pickering

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© Holly Pickering

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The Brief is a regular feature on the LPA blog which takes a behind the ...
2 Jul 2015