Archive for the ‘LPA/Photographers’ Category

LPA Photographers / Liz McBurney / Personal Project

February 24, 2015

LPA Photographer Liz McBurney has been busy shooting several clever personal projects lately, adding to her witty concept-driven body of work.

Liz is primarily a still-life photographer but is well known for shooting food and drink in unexpected, highly creative ways. In this series she worked with food stylist Neus Monté Perlas to create the shapes of countries out of the drinks they are famous for – tea for England, coffee for Italy and wine for Spain. Lovely work Liz!

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© Liz McBurney

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© Liz McBurney

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© Liz McBurney

LPA Photographers / Charlotte Tolhurst / Teapigs

February 19, 2015

LPA Photographer Charlotte Tolhurst recently shot these super cute product shots for Teapigs in her fantastic studio space.

Famous for their great selection of teas, Charlotte shot the new range of matcha green tea products. Originating in Japan, matcha is known for its amazing health benefits, packed full of vitamins and minerals. Charlotte’s graphic still of photography worked perfectly for the client and we love these playful images showcasing the new products.

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© Charlotte Tolhurst

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© Charlotte Tolhurst

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© Charlotte Tolhurst

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© Charlotte Tolhurst

LPA Photographers / Nick David / Nationwide

February 18, 2015

LPA Photographer Nick David continues his great work for Nationwide with this set of images from Wales.

Shot on location in the picturesque Brecon Beacons, Nick’s images perfectly capture a weekend away in the blustery terrain! We love Nick’s ability to show genuine moments in his candid signature style. LPA Style’s Claire Portman was on hand for hair and make-up – a tricky job with all that wind! Great team effort.

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© Nick David

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Photographers / Patrick Harrison / McCann / Tenpin

February 16, 2015

LPA Photographer Patrick Harrison was recently commissioned by McCann to shoot an image library for bowling alley giant Tenpin.

With branches right across the UK, Tenpin offer arcade games, karaoke, pool, laser quest and other fun activities as well as bowling. Patrick shot in branches in Northampton and London and captured the fun of a day out in his trademark style of ‘real moments’. Here are a few of our favourites…

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

(more…)

LPA Photographers / Rowan Fee / Men’s Health

February 10, 2015

LPA Photographer Rowan Fee continues his stellar work for Men’s Health, shooting a series of graphic and bold images on how to keep healthy!

One of our successes from LPA Futures 2011, Rowan has continued to impress us with his colourful and vibrant approach to still-life photography. Whether how to keep a cold at bay or how to avoid back pain, Rowan has creatively interpreted some common maladies.

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

LPA Photographers / Ray Massey / Chromedia / Porsche

February 9, 2015

LPA Photographer Ray Massey was recently commissioned by Chromedia to shoot these dynamic images for Porsche.

Whilst Ray is best known for his impressive catalogue of studio work with drinks brands, he is as comfortable shooting out on location. To celebrate the 50th anniversary of their historic win of the historic Targa Florio road race, Porsche have produced the anniversary Cayenne GT2 II GTS. Ray shot the car on a road trip from the Porsche engine plant in Stuttgart, to Dr Ferry Porsche’s Design studio in Zel am See and over the notorious Grossglockner high Alpine pass in the Austrian Alps before driving to the Sicilian mountain site of the famous road race circuit. We love these energetic images which capture the true power of the Porsche engine.

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© Ray Massey

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© Ray Massey

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© Ray Massey

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© Ray Massey

The Brief / Addison Group / Perfetti Van Melle / Nick David

January 27, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Nick David’s recent Perfetti Van Melle shoot, even including a handy photoshoot glossary!

Photographer: Nick David
Client: Perfetti Van Melle
Agency: Addison Group
Art Director: Ben Baxter
Production: LPA Production
Stylist: Charlie Cave/ LPA Style
HMU: Claire Portman/ LPA Style
Shoot date: July 2014
Usage: Corporate website

Perfetti Van Melle are one of the world’s leading manufacturers and distributors of confectionery and chewing gum, and the brand behind household names such as Chupa Chups, Mentos and Fruitella. Their agency Addison Group approached us looking for a lifestyle photographer with a spontaneous feel to his work, and they certainly came to the right place as Nick David is amongst the best in the business!

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© Nick David / Addison Group / Perfetti Van Melle

THE BRIEF

The brief called for seven key lifestyle shots, each featuring a different Perfetti Van Melle product. The client wanted the imagery to be fresh, genuine, bold and fun so we knew Nick was the perfect man for the job – a master of the natural and candid approach! Nick is also particularly gifted in capturing children being children (as you can see from the recent commissions below) which was an important part of this shoot.

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© Nick David / Morrisons

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© Nick David / Family & Childcare Trust

Addison Group and Perfetti Van Melle provided us with a very detailed brief stipulating preferred settings, activities, models and products and our original shot list looked like this:

1 – Young adults sharing/enjoying PVM products in a park (a – relaxed, b – excitable)
2 – Children interacting (a – still, b – playing)
3 – Parents treating children to PVM products (a – father and son, b – mother and daughter)
4 – PVM employees gesticulating with PVM product in their hands
5 – Various models eating/opening/blowing bubbles etc with PVM products
6 – Family having fun and enjoying/sharing PVM products
7 – Various models enjoying a beverage with a packet of Mentos Nowmints/Frisk

THE ESTIMATE

The brief required a full production so one of our producers Cassie set about putting together an estimate. We included:

Photographer’s fees and expenses:

• Shoot fees to reflect the usage and for a 1 day shoot
Recce fee
• Photographic expenses – digi-capture, post production and equipment & lighting

Talent:

• Casting Director (to source suitable models 
via an online casting)
• Model fees (for 5x adults and 3x children)
Children’s performance licence fees
First Aider

Location:

• Location hire fee
Location library fee

Crew and their expenses:

• 1st Assistant
• Producer

Styling:

• Wardrobe & props stylist (including prep & returns days)
• Hair & Make-up Artist
• Stylist and Hair & Make-up Artist’s expenses

Misc:

• Catering costs
• Insurance, telephone, couriers etc.

THE PREPRODUCTION

Once we had received a PO approving the costs, we could commence on the preproduction.  Our ‘to do’ list looked something like this…

1)  Organise advance from client for shoot expenses.
2)  Confirm dates with Nick and the client.
3)  Send out brief to model agencies (including important client and usage details as well as the look of models and what they need to do).
4)  Prepare an online casting document which included pictures, sizes and agencies of all the shortlisted models we have selected.
5)  Addison and PVM to approve final models and LPA to confirm with model agencies.
6)  Confirm and brief crew.
7)  Confirm wardrobe and props brief plus sizes of models for the stylist.
8)  Prepare call sheets and send to everyone.

THE TALENT

For this shoot we cast the models online which enabled the process to be really quick and efficient. However when conducting an online casting it’s important to double check that the models still look as they do in their images, and to ask the model agents for character recommendations. We had certain considerations to bear in mind at the request of the client, such as a broad representation of ethnicities, and also no child models under the age of twelve. We cast two adults, three young adults and three children.

THE LOCATION

Perfetti Van Melle’s original shot list required a variety of both indoor and outdoor scenarios which ranged from a park to a workplace. With this being a one day shoot, we had to find a versatile location which could convincingly represent each of the seven scenarios. We settled on a location house in East Finchley which could act as a family home whilst providing us with an appropriate space to simulate an office environment. It also had a large outdoor space which worked as both a garden and a park.

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THE STYLING

LPA stylist Charlie cave and LPA hair and make-up artist Claire Portman both did a brilliant job as always.

The client wanted the wardrobe and props styling to be ‘casual, bold and vibrant’ to match the PVM branding, and we love the way Charlie has injected pops of colour in every shot to compliment the fun products. Here’s what she had to say about the shoot:

“PVM was a really nice shoot to work on with a great team, lovely client & shooting on location out in the sunshine. The wardrobe & props brief was very clear from the client, who wanted a summer feel & lots of kids garden toys. The shoot day went smoothly with the bonus at the end of the shoot that the outrageous amount of goodies that the client had brought with them had to be divided up between us.”

Hair and make-up artist Claire said:

“My requirements were for natural/summertime makeup and hair but it was a busy day as there were lots of models – both adults and kids.  It was a lovely day in July so it was great to be out in the garden for much of the day and there were certainly lots of sweeties around to keep our energy levels up in the afternoon!”

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Behind the scenes / Claire Portman (hair and make-up artist) and Rosalind Keep (stylist’s assistant).

THE SHOOT

“I had a great day shooting for PVM – makers of some of the biggest sweet brands including the legendary Chupa Chups lolly! We wanted to keep the shoot fairly loose which suits my style – this also helped with the children as they were able to relax and enjoy the day. We had great weather too which meant there was  plenty of opportunity to shoot outside. The main challenge was making sure we had covered all the different brands – Ben, Charlie and Rosalind did a great job making sure everything ran smoothly.” – Nick David

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Behind the Scenes / Nick David and models.

“I’ve always been a huge admirer of Nick’s portfolio. He captures excitement and genuine passion with such vibrancy – I knew he would be perfect for the Perfetti Van Melle brief. LPA’s meticulous planning and experience meant that everything ran without a hitch on the day. And a result, we got some absolutely fabulous shots and a very happy client.” Ben Baxter / Art Director

Here’s a selection of our favourite shots:

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

PHOTOSHOOT GLOSSARY

Advance: It is wise to obtain an advance of funds to pay for crew and expenses prior to the shoot.

Call Sheet: A document detailing all the important details on a shoot: where, when, who, plus contact numbers.

Children’s Performance Licence: Required for shoots involving models under the age of 18, obtained from the child’s local authority.

Digi-capture: The process of taking the photos on a photoshoot, capturing the images with a digital camera.

First Aider: This is legally required for shoots with children.

Location House: A property for hire for the photography, film and TV industries.

Location Library Fee: A database of locations which are available to hire for photoshoots. A fee is paid when you use a location from the database.

PO: A Purchase Order. A legally binding document from client to supplier detailing the exact services required, authorising costs and detailing all terms and conditions.

Post–production: Digital manipulation of the images after they have been taken.

Prep: (In this case with regards to the styling) Initial preparation for a shoot, e.g sourcing/ buying/ hiring clothing and props, as well as preparing moodboards and online research.

Preproduction: The production which takes place before a shoot happens, to make sure everything runs smoothly on the day.

Recce fee: The photographer’s fee for time spent viewing potential locations prior to the shoot. This helps to plan lighting, logistics and to ensure everything runs smoothly on the shoot day.

Shot List: A prepatory list of shots the client wants to achieve during the shoot.

Talent: The models or people who are being photographed in a photoshoot.

LPA Photographers / Rowan Fee / John Lewis Technology

January 16, 2015

LPA Photographer Rowan Fee continues his great work for the John Lewis Technology supplement with these creative images.

Shot for the Christmas special, Rowan worked with a variety of the latest hi-tech gadgets including TVs, tablets and radios. Rowan’s clean and crisp style of photography complements these sleek products to ensure a highly contemporary look throughout.

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

LPA Photographers / Nick David / Nationwide

January 14, 2015

At the end of 2014, LPA Photographer Nick David was commissioned by Nationwide to shoot these spontaneous and natural lifestyle images.

Shot on location in Hackney, Nick’s warm and candid approach to photography ensured the images conveyed all of the key Nationwide brand values. LPA Style’s Claire Portman was on hand to make sure all of the models were looking there very best – great team effort guys!

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Photographers / Charlotte Tolhurst / BerinMade

January 12, 2015

LPA Photographer Charlotte Tolhurst was recently commissioned by stationary design studio BerinMade to shoot a selection of merchandise for their website.

Charlotte experimented with plants, flowers and confetti to create playful scenarios in which to display the products. Primarily a food photographer, we think it’s great to see Charlotte showing off her versatility with these fun still life shots – all whilst retaining her signature bright and contemporary approach.

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© Charlotte Tolhurst

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© Charlotte Tolhurst

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© Charlotte Tolhurst

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