Archive for the ‘Julian Calverley’ Category

LPA Production / Julian Calverley / Cygnus Associates / Interflora

March 10, 2014

In addition to representing some of the best photographers in the business, LPA also incorporates a full production company, LPA Production, to help with all of your shoot needs. Whether you need help with part of your shoot or the whole thing, our friendly and experienced team are ready to help. We thought we’d give you a little taste of a recent shoot to show you what we can do for you. 

LPA Photographer Julian Calverley was recently commissioned by Cygnus Associates to shoot some heartfelt and tender images for florist giant, Interflora. In addition to Julian’s great photography, we sought out help from other members of the LPA team to lend their experience and expertise. Over the course of the two day shoot, LPA producer Jonathon arranged all the nitty gritty shoot logistics from transport and accommodation to catering and invoicing – all those little things your really don’t want to be thinking about if you’re shooting.

LPA Style’s Alice Timms sourced wardrobe and occaison-themed props (Christmas, Mother’s Day, Valentine’s Day) for 9 models for the shoot whilst Victoria Poland provided the natural hair and make-up looks, making sure all the models had a natural glowing warmth!

We appreciate that every shoot is different and our years of combined experience mean that we really have dealt with everything so why not send us through a brief and see what we can do for your shoot, whether you’re commissioning or getting commissioned.

© Julian Calverley

© Julian Calverley

© Julian Calverley

© Julian Calverley

LPA Photographers / Julian Calverley / Chaos Design / London Philharmonic Orchestra

February 13, 2014

LPA Photographer Julian Calverley was recently commissioned by Chaos Design to shoot these stunning London panoramas with portraits of musicians from London Philharmonic Orchestra.

Julian captures world renowned landmarks such as St Paul’s and Big Ben with a new and alluring twist, letting strong, stormy skies reflect in the glassy waters of the Thames. The shoot took place over  a couple of days in London, with the more dramatic shots being taken during sunrise and sunset. The final prints are being used as seen here in LPO’s Concert Season brochure. As always, his vivid colours, and almost painterly post production work gives his work the distinctive Calverley identity!


© Julian Calverley


© Julian Calverley


© Julian Calverley (more…)

LPA Photographers / Julian Calverley / Luerzer’s Archive 200 Best Advertising Photographers

January 31, 2014

To add to the awards success of LPA Photographers, Julian Calverley also had several images selected by the Luerzer’s Archive, with six of his photographs making the cut!

Here are three of the stunning images which were selected, we love the aquamarine blues, and sharp detail contrasting with the soft long exposures. These evocative panoramics do make us want to go and explore the alluring Isle of Skye.


The Cuillin from Glen Sligachan, Isle of Skye © Julian Calverley


The Cuillin from Elgol, Isle of Skye © Julian Calverley


Glen Etive Tree, Highlands of Scotland © Julian Calverley

LPA Photographers / Julian Calverley / #iPhoneonly / Glen Etive & Glen Orchy

January 2, 2014

Back in December, LPA Photographer Julian Calverley shot these dramatic and beautiful landscapes up in Scotland on his iPhone!

Part of his ongoing project #iPhoneonly, Julian’s photography skills really come to the fore, creating impressive images with a relatively cheap piece of photography equipment. Great inspiration to get out there and take some images in 2014, no matter what you’re working with!

© Julian Calverley

© Julian Calverley

LPA Photographers / Julian Calverley / London Cityscapes

December 9, 2013

LPA Photographer Julian Calverley recently shot these London cityscapes as part of an upcoming exciting project.

We can’t show the final images just yet, but we love these panoramas so much we couldn’t wait to share them with you! Shooting some of London’s most iconic landmarks such as Canary Wharf, Houses of Parliament & Tower Bridge, Julian really captures the beauty of our great capital!

© Julian Calverley

© Julian Calverley

© Julian Calverley


LPA Student Challenges / Challenge One / Deadline Midnight Today!

November 5, 2013

The LPA Student Challenges, Challenge One are open for entries until midnight today, so be creative and get your work noticed in the industry!

Don’t miss this chance to get invaluable real world photoshoot experience. Previous winner of this Challenge Matthew Town won the opportunity to hang out with advertising photographer Julian Calverley on a location shoot for Celgene through Seven Stones. After spending a day at a casting at London’s Holborn Studios he saw the action unfold on the shoot at an allotment in Surrey, where poisonous snakes temporarily interrupted play!

Matthew won Challenge One in 2011/12 with the below image in response to the theme of ‘Challenge’, which won over the judges with its striking simplicity and fulfillment of the brief.


© Matthew Town

Here is what Matthew had to say about his experience on set with renowned LPA photographer Julian Calverley:

‘The experience days gave me a real opportunity to see what happens behind the scenes of a shoot! I didn’t realise really how much work goes into the organisation of it all. The taking of the pictures is really just a small part of the whole process.

‘What the experience also made me realise is that there is a lot I need to learn about the industry, and for that reason I started working full time at a photography studio in London where I can gain first hand experience of large commercial shoots. I don’t think I would have taken this step if it wasn’t for the LPA Student Challenges.

You can read the full blogpost about Matthew’s experience day on the LPA blog here.
A day in the real world on photoshoot was crucial in giving Matthew insight into how to move forward following his degree and understand more about how the industry works.

You could be next, enter before midnight today for your chance! All details are below…



Julian Calverley / Marston & Langinger / Journey’s End

October 21, 2013

Julian Calverley’s powerful photographic style brings out the best in Marston & Langinger’s beautifully designed glass houses.

The company designs and builds unique glass buildings for residential properties, as well as producing superb paint to enhance their architectural creations, and offering bespoke furniture and blinds to adorn the interiors. The combination of the composition, dramatic skyline and rich palette successfully communicates Marston and Langinger’s heritage of beautifully designed and functional glass houses.


© Julian Calverley


© Julian Calverley

Julian Calverley / Marston & Langinger / Still Life

October 3, 2013

While Julian Calverley may be best known for his dramatic and moody landscapes, this recent still-life work for Marston & Langinger showcases another side of his portfolio.

Specialising in bespoke glass garden rooms and luxurious rich paints, Julian shot a selection of Marston & Langinger’s products along with some beautifully sumptuous floral and fruit designs created by Toyah Morgan. It’s not just us and the client who love the images, the first here making it in to the Luerzer’s Archive Top 200 Ad Photographers Worldwide annual.

© Julian Calverley

© Julian Calverley

© Julian Calverley

The Brief / Julian Calverley / SiS / Lionhouse

September 26, 2013

LPA are pleased to bring you ….The Brief. An exciting new series taking a behind the scenes look at what goes into a photoshoot, from brief to final images.

First up a fantastic recent campaign for Science in Sport (SiS) by LPA Photographer Julian Calverley.

The Details

Photographer: Julian Calverley

Client: Science in Sport (Endurance Nutrition)

Agency: Lionhouse

Shoot Dates: May/June 2013

Usage: Print (Specialist magazines) Online, UK only, 2 years



Here’s how the shoot was created from brief to final campaign. 

The Brief

To shoot an advertising campaign to promote Science in Sport, featuring Olympian athletes Sir Chris Hoy and Helen Jenkins. It was created by fab Bath based agency Lionhouse.

LPA Photographer Julian Calverley was ideal for showcasing the potential of the endurance sport supplement, with his dramatic, enhanced imagery. Whilst the inclusion of Olympian athletes Chris Hoy and Helen Jenkins certainly gave the photoshoot some extra kudos. The plan was to shoot the athletes in a studio and comp in the backgrounds – a velodrome for Chris and a dramatic sky for Helen.

The campaign called for images with a strong presence, depth and movement, reflective of the strength and endurance needed to undertake extreme exercise. In this way they wanted their product to be associated with this intensity, and for consumers to put trust in the brand’s promise, Endurance Nutrition. Without Compromise.

Julian’s images are captivating in aesthetic, whilst the focused way in which he portrays the athletes is aligned with the uncompromising nature of Science in Sport.


© Julian Calverley

The Estimate & The Production

When a brief has been decided, the first thing a client wants to know is how much the shoot will cost. So LPA prepared a comprehensive estimate including all fees and shoot expenses. 

Starting off with photography fees we work out how much of the photographers time will be needed and quote accordingly.

The actual shoot was to be 2 days in total, 1 in Bristol and 1 in Manchester.

• Photographers Shoot Fees- x 2 days. Shoot fees are based on end usage of the image, fees reflecting the amount of exposure the campaign will get and generally broken down into media, time, territory and audience. In this case this was a campaign for the consumer market targeting sports people, and the ads were to be seen in specialist press and online.

The shoot was to take place in a studio so no Recce Fees would be necessary. Also as our ‘models’ were no ordinary models, we didn’t need to do a traditional casting, and therefore photographers time to cast the models, Casting Fees would not be necessary either.

The only other fees we needed to include were for Julian’s time to travel to Manchester and Bristol – also known as Travel Fees plus Julian’s Post Production Fees.

• Post-production- Julian’s work generally involves post production to digitally enhance the images and give them the dramatic, bold look which he is renowned for. He also does the majority of his own production. These images were originally shot in a studio setting and then digitally placed on a background. The backgrounds were also shot by Julian.

Then we work out what the Preproduction and Production costs will be, that’s the associated items necessary, whether bought or hired, to provide the service. To work out the production costs  and also a production schedule the main thing we need to ask is who, what and where and then who’s organising each logistic (e. g do we need to cast models or will the subjects be provided). In this case the ‘models’ were organised by the client and they were being photographed in a studio – so actually quite a straightforward one! Here’s what else we needed to include in our budget estimate for this particular shoot.

• Photography expenses- including digital capture, equipment/ lighting hire.

• Studio hire – We hired 2 studios for this shoot – Helen Jenkins was shot at Central Bristol Studios, and Chris Hoy at Hire2 Studios in Manchester. There was also the cost for the location shoot in the Glasgow velodrome.

• Special Equipment – A turbo trainer and running flat bed were also required.


• Photographers Assistants – A 1st assistant was required.

•  Producer – This is for the Production team at LPA to organise all the necessary shoot logistics: in this case booking and briefing the crew, sourcing and booking the studio, additional equipment plus travel and catering arrangements. We also liaise between photographer and the agency throughout the process, deal with any contracts and business terms, manage the budget, prepare call sheets and reconcile the expenses.

• Transport expenses- for Julian and his assistant. See Lisa’s recent Ask an Agent post about what to charge for travel time – .

• Hair and Make up –  A local hair and make up artist was sourced for both locations. Ami S at Big Mustard for the Bristol shoot and Martin McClean at Boss for Manchester. Often we would have a stylist when the shot involves people,  but on this occasion only Hair & Make up were required as Helen and Chris brought their own clothes!

• Subsistence – Never a good thing to have a hungry crew! We always factor in lunch and snacks.

• Miscellaneous  - There are always extra bits and pieces like couriers, mobile and production insurance which must be included in the cost.

So once LPA had the costs for the shoot signed off and we were informed of Helen and Chris’s availability we got cracking on the organising. We booked the studios, the extra equipment, the stylists and the catering. Then we compiled all the information in call sheets, including contact details of crew and agency, who was to be present on shoot,  directions to studios, shoot schedule and call times, and sent these out to everyone involved.

The Shoot

As everything had been carefully planned, all went off without a hitch and a great day was had by all.

Julian thoroughly enjoyed the shoot  ‘Both Helen and Chris were a joy to work with, thoroughly professional and very happy to keep repeating various poses and work outs time and time again. They made our lives very easy.’


© Julian Calverley

Photoshoot Glossary

Sign Off- Confirmation in writing that client has agreed brief, costs and terms of estimate.

Pre-Production- Anything that needs to be organised before the shoot. e.g casting, location scouting.

Post-Production- varies from light colour correcting to more complex retouching e.g colour treatments, multipart comping.

Recce Fees- Fees for a photographer to visit a shortlisted location to select the best for the shoot. Sometimes a photographer  just visits an approved location to do a ‘technical’ recce, i.e to check the light, space and plan where he will shoot each shot.

Casting Fees- Fees for a photographer’s input into the casting, ideally the photographer would shoot the actual casting so he can ensure which models he can work well with and who will perform well for the shoot, it’s not just what they look like that is important.

Travel Fees- Fees for a photographers time to travel to and from a shoot.

1st Assistant- The photographer’s right hand man on a shoot. They would usually be quite involved in the lighting and digital downloading. Bigger shoots require a 2nd assistant and sometimes even a 3rd and a 4th. Usually the higher the number the lowlier the tasks.

Call Sheet - Includes all the useful information everyone on the shoot needs to be in the right time at the right place and how to get there. Also includes information about who else is on the shoot and their roles, plus other details such as weather if relevant.

Call Times- When crew and models need to get to shoot locations.

Julian Calverley / Freestone / Aston Martin

September 2, 2013

Back at the start of the year when the weather was a little chillier, Julian Calverley was commissioned by Freestone to shoot these dramatic and dynamic images for Aston Martin.

Shot in the Scottish Highlands (some of you may recognise the first location from the latest James Bond instalLment, Skyfall) Julian perfectly captured the raw horse power of this fabulous car. The locations of Glen Etive and Glen Orchy provide a suitably dramatic background and the images showcase both Julian’s great landscape and car photography.

© Julian Calverley

© Julian Calverley

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15 Apr 2014