Archive for the ‘Patrick Harrison’ Category

The Brief / Neo / Motor Neurone Disease Association

July 2, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Patrick Harrison’s recent shoot for the Motor Neurone Disease Association, and we’ve even included a handy photoshoot glossary!

Photographer: Patrick Harrision
Client: Motor Neurone Disease Association
Agency: Neo
Production: LPA Production
Stylist: Rosalind Keep
Shoot date: April 2015
Usage: All media, UK only, 5 years plus online, worldwide, in perpetuity. Moving image – web only

Brighton based design agency Neo contacted us in March with this fantastic brief for Patrick Harrison after one of their designers saw his ongoing work with Thames Reach. This was to be a high profile Above the Line campaign, consisting of three parts; two case studies where Patrick would shoot portraits of people at various stages of living with Motor Neurone Disease and one still life shoot of an empty bucket and garden chair, reminiscent of the Ice Bucket Challenge that took the internet by storm in 2014.

MND_CaseStudy_JCD_16Sheet_Bucket&Chair_Crop© Patrick Harrison

THE BRIEF

The brief required the portraits of the case studies to be packed full of personality and tell an engaging story, so it was paramount that the photographer had the ability to build a rapport with the case studies and empathise with their situations. We knew instantly that this would be perfect for Patrick.

For the still life shoot, they wanted to evoke feelings of nostalgia and intrigue. A well looked after garden that was once the scene of a person taking part in the ice bucket challenge would become neglected, overgrown and abandoned as if it had stood for 365 days without being tended to.

The production would be shared between LPA, Neo and the MND Association; case studies arranged by Neo and the MND Association, and location and props for the still life shoot arranged by LPA. The turnaround was pretty tight on this one – Neo wanted the shoot to take place in 2 weeks so LPA got cracking on a quote straightaway.

Below are the original scamps that Neo sent to us for the case studies and still life shoots:

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THE ESTIMATE

In our estimate we included:

• Photographer’s fees for 3 x half day shoots

• Recce fees for the still life shoot so Patrick could visit a shortlist of suitable locations prior to the shoot

• Photographic expenses such as digi capture, equipment and lighting kit, post production

• Videographer fees for 2 x half day case study shoots

• Location fees for a location house with a suitable garden

• Crew which consisted of a photographer’s assistant for all shoot days, and a prop stylist for the still life shoot

• Mileage to Manchester and Leicester for the case study shoots and London for the still life shoot

• Miscellaneous costs such as couriers, mobile and insurance

Once the costs had been approved we could begin on the production.

THE LOCATION

It was decided that the case studies were going to be photographed in their own homes in Manchester and Leicester to keep the project as authentic as possible.

For the still life shoot we needed to find a location with a garden that looked as if it had once been loved and enjoyed but was now left untendered. We sent a location brief to location libraries detailing exactly what was required and worked out a shortlist of the most appropriate locations. A recce was carried out of the shortlisted homes then it was down to Neo and the MNDA to make the final decision. They chose a location house in East Dulwich, South London.

THE PROPS STYLING

Rosalind Keep was the stylist for the shoot and sourced the garden chair and bucket. Like the garden, the chair had to look as though it had been abandoned and untouched for a year. She sourced some options from prop houses, Ebay and Gumtree and decided the one below was the most appropriate for this shoot. Ros also used some Dirty Down spray on the day to make it look a bit more weather worn.

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Here’s what Ros had to say about the shoot:

“I thought the concept for the MNDA shoot was clever and poignant, gently reminding the viewer that although the ice bucket challenge craze is over, the condition that caused it is still something that affects many people every day. The shot I was involved in was simple in terms of the quantity and type of props, it was the details that had to be right; the right overgrown lawn, chair and bucket so that it looked like a scene that could be found in anyone’s back garden. I aged the props with a special ‘dirtying’ spray (always fun to actually be allowed to mess thing up!) and I think with Patrick’s composition the final shot made the point it was supposed to very well. I know Patrick took lots of other shots for this campaign and met sufferers and heard their stories, it was a thought provoking job to be involved in for us all.”

THE SHOOT

This was a great project for everyone to be involved in, particularly because it’s for such a worthy cause. Here’s how Patrick found the shoot:

“It was great to be involved in the MNDA #LastSummer campaign. I love shooting real life stories so it was really good to meet and shoot Michael and Ailsa and their families at their homes for the campaign. Both have been diagnosed with the disease so we had to be aware of their needs, keeping everyone at ease and working quickly with the minimum of fuss. It was great to be trusted with an open brief so we didn’t have to work to a layout but the shots had to work together in the campaign and be strong, natural and overall have the summery feel of last summers ice bucket challenge. The most challenging part of the whole shoot was finding a location house that hadn’t cut the grass since last summer but Jonathon at LPA and the location scout got it sorted as always and our stylist Ros ‘aged’ the props to give them the required weathered look. The finished images were retouched by the Forge and look great. I hope the campaign goes some way to raise awareness of motor neurone disease and help those like Michael and Ailsa achieve the best quality of life.” 

Kat, the account manager at Neo, said:

“The team at LPA ensured that everything ran smoothly from start to finish and both ourselves and the MND Association were very happy with the results.”

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© Patrick Harrison

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© Patrick Harrison

PHOTOSHOOT GLOSSARY

Above The Line (ATL) – Paid for advertising space to promote brands and reach out to consumers, and media which gets a mass public audience

Still Life – Photography of an inanimate object

Recce – Informal term for reconnaissance. Allows a chance for the photographer to visit the location in advance to check lighting and logistics

Scamps – Sketches used by art directors to communicate their creative ideas

Dirty Down spray – An ageing spray used to make costumes and props look dirty and old

LPA Photographers / Patrick Harrison / Conran Design Group / CRUK

March 16, 2015

LPA Photographer Patrick Harrison continues his partnership with Conran Design Group and CRUK with these new images.

Patrick travelled the length and breadth of the country, shooting real patients in a series of inspiring and sensitive portraits for the charity. Great work as always Patrick – nice to see the Yorkshire Sculpture Park in there too!

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

LPA Photographers / Patrick Harrison / OPX / McKinsey & Company

March 4, 2015

LPA Photographer Patrick Harrison was recently commissioned by OPX to shoot these bright and youthful portraits for McKinsey & Company

Part of a social initiative to get young people into work across the globe, Patrick’s natural and warm approach to photography fitted perfectly with the brief. Patrick worked with a selection of models representing the multi-cultutral face of the globe and, in his own words, ‘managed to make the East End look like Kenya, Mexico, India, US, Spain and the Far East’. Here are a selection of our favourites…

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

LPA Photographers / Patrick Harrison / McCann / Tenpin

February 16, 2015

LPA Photographer Patrick Harrison was recently commissioned by McCann to shoot an image library for bowling alley giant Tenpin.

With branches right across the UK, Tenpin offer arcade games, karaoke, pool, laser quest and other fun activities as well as bowling. Patrick shot in branches in Northampton and London and captured the fun of a day out in his trademark style of ‘real moments’. Here are a few of our favourites…

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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LPA Photographers / Patrick Harrison / Departures Design / Welsh Government

September 29, 2014

LPA Photographer Patrick Harrison has been continuing his work with Departures Design and the Welsh Government, heading to The National Eisteddfod of Wales to capture the excitement of the event.

A multi-disciplinary cultural festival, the Eisteddfod brings together the best of theatre, music, the visual arts and much more. Patrick traveled to the quaint village of Meifod, Powys where the event is held and came back with some lovely, natural images which capture the British summer perfectly.

_V9R9293© Patrick Harrison

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The Brief / Anthony Nolan / NHS Stem Cell Registry Annual Review

July 25, 2014

The Brief is a quarterly feature on the LPA blog which takes a behind the scenes look at a photoshoot.

THE BRIEF

Photographer: Patrick Harrison

Client: Anthony Nolan

Title: Together for Better

Art Director: Dilhan Attanayake

Shoot dates: February 2014

Usage: Annual Review, UK, 1 year

This time we centre The Brief on a project Patrick Harrison has recently completed for UK Charity Anthony Nolan, the NHS and the Department of Health.  Having worked with Patrick previously, the client knew his natural reportage-style approach and knack for capturing his subjects in their own environments (see below) would make him perfect for the job.

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© Patrick Harrison / East Village

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© Patrick Harrison / GMC

The Brief:

The original brief from Dilhan Attanayake, the Creative Studio Manager at Anthony Nolan and Art Director for the shoot, was to produce a series of portraits for the Anthony Nolan and NHS Stem Cell Registry 2014 Annual Review.  Each portrait would capture a different person associated with the cause, from the chief executive of Anthony Nolan to donors themselves.  The purpose was to mark achievements made in stem cell transplantation so far, and to measure further progress that can be made.  The images needed to be natural and engaging, with a contemporary feel.

The Shoot Prep:

This involved:

Photographer’s Requirements:

• Photographic expenses for x 4 half day shoots – digi-capture, equipment and lighting kit, post-production

Crew:

• Photographer’s 1st Assistant

Transport:

• Expenses – Travel & mileage to Nottingham, Leicester, RAF Brize Norton and North London

Miscellaneous:

• Couriers, mobile and production insurance

The Location:

It was decided that Patrick would shoot each subject in his or her own working environment, which saw him traveling across the country and meeting lots of interesting people affiliated with the cause.  Patrick’s ability to capture people in a spontaneous and genuine manner has resulted in final imagery that is sincere and anchors the message of the Annual Review perfectly.

Patrick shot the stem cell donors in Nottingham, Leicester and RAF Brize Norton, as well as shooting representatives from Anthony Nolan and the NHS in London.

The Shoot

This was a successful and enjoyable shoot for both Patrick and the client, who both commented on how smooth the process was.  Here Patrick reveals a bit about the things he needed to consider upon receiving the brief:

“This was a really nice portrait brief from Anthony Nolan. The client and the art director were present for the first shoot, which was the perfect opportunity to discuss how best to approach the other shoots as I would be doing these alone with an assistant.

We discussed that all the portraits would be used bleed on a single page A4 portrait format with no text so shooting with this in mind meant all the shots taken were usable. The tone of the portraits was the other major consideration. They needed to be focused and direct, capturing and communicating the strength and openness of all involved. The pictures would be used to encourage others to consider being a donor in the future so this wasn’t a light hearted brief. 

I love photographing real life stories and meeting new and inspiring people is always rewarding. My aim is always to make those people feel as special as possible, and to be sensitive to their wishes. This ultimately means making quick decisions about possible locations / backgrounds and working as a team with the assistant to put everyone at ease. The experience should appear to be effortless and should hopefully be rewarding and enjoyable for all and not like a bad trip to the dentist, which is probably what most people are expecting! 

The final images were printed beautifully and seeing them for the first time was really exciting, I don’t think I’ll ever lose that feeling!” 

Case Study 1:

Andrew Parry, Survival equipment fitter at RAF Brize Norton.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 2:

Zach Hughes, Fit Panel Member from Leicester.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 3:

Ross Kirk, Physics teacher from Mansfield.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Here’s what Dilhan had to say about working with Patrick:

“The right Imagery on this project was key to its success as we wanted to show how individuals from everyday backgrounds could, by a selfless act, save the life of a person with blood cancer, by donating their stem cells and registering as a donor on NHS Blood or the Anthony Nolan register. The individuals in the images taken by Patrick Harrison came from all walks of life and in this respect we wanted the images to reflect them and their surroundings in an honest, realistic way that Patrick’s captures effortlessly.

The team at LPA were fantastic from our initial conversation about the idea to the delivery of the final images, they made everything run so seamlessly that all we had to do was concentrate on making sure that we had a worthy design to marry Patrick’s beautiful images.”

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The Annual Review © Anthony Nolan/NHS/Department of Heath

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Photoshoot Glossary

Art Director: Responsible for the overseeing the visual direction of the shoot.

Annual Review: A comprehensive report on an organisation’s activities throughout the preceding year, intended to give people information of key work, achievements and financial performance.

Digi-capture: The process of taking the photos on a photoshoot, capturing the images with a digital camera.

Post-production: Varies from light colour correcting to more complex retouching e.g colour treatments, multipart comping.

1st Assistant: The photographer’s right hand man on a shoot, who’s responsibility is to do all the tasks required so the photographer is free to concentrate on taking the pictures.  They would usually be quite involved in the lighting and digital downloading.

 

LPA Photographers / Patrick Harrison / Conran Design / CRUK

June 30, 2014

LPA Photographer Patrick Harrison was recently commissioned by Conran Design to shoot fifteen stories for the Cancer Research UK Annual Review.

From Stirling to Southampton, Patrick travelled the length of the British Isles to shoot some truly inspirational people. Known for his sensitive and considered approach, Patrick is gifted at maintaining a narrative throughout his projects. Beautiful work as always Patrick.

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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LPA Photographers / Patrick Harrison / Bank of England

June 17, 2014

LPA Photographer Patrick Harrison recently went to the impressive Bank of England HQ on Threadneedle Street to shoot some images of the staff at work.

Well-known for his natural, reportage style approach to corporate shoots, Patrick moved around the bank taking candid and spontaneous shots of the employees going about their day to day. Great work as always Patrick!

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

LPA Photographers / Patrick Harrison / Dew Gibbons + Partners

April 24, 2014

LPA Photographer Patrick Harrison recently worked with Dew Gibbons + Partners on this fun shoot at the agency’s headquarters.

Known for their innovative work with beauty, health and prestige brands such as Aussie, Davidoff and Sassoon, Patrick spent a day at the agency capturing their work culture. Well experienced in reportage shoots around the office, Patrick always brings a creative approach to his work and we love the images, especially the dog!

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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LPA Photographers / Patrick Harrison / GMC

April 15, 2014

LPA Photographer Patrick Harrison recently worked with the GMC (General Medical Council) to shoot these candid and sensitive images.

Patrick’s easy going and warm character makes him perfect for this kind of shoot, getting the best out of models both old and young. LPA Style’s Alice Timms provided the props and styling and make-up artist Claire Louise ensured that all models looked their best on set.

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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© Patrick Harrison

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