Archive for the ‘Sam Stowell’ Category

The Brief / Toby Carvery / JWT / Sam Stowell

November 29, 2013

And now, the second of our new series ‘The Brief’, an insightful behind the scenes look at what goes into a photoshoot. This month, Sam Stowell’s recent campaign for Toby Carvery through leading London advertising agency JWT.

The Brief

The brief was to create a Press, instore and digital advertising campaign named ‘Sarge Says’ including images of head training chef at Toby Carvery, Sarge, preparing food. The press ads were to be accompanied by ‘Toby Tips’ such as how to cook the perfect roast potatoes and Yorkshire puddings, plus tips on carving your roast beef and crunching up your crumble topping.

Eight final images were needed in total, four more set up shots focusing on the food to accompany the tips, and four looser, more reportage shots of Sarge preparing the food. We decided the best approach would be to shoot the more set up food shots over one day and the remaining shots on day two.

Throughout the estimating and production process we liaised with with lovely art buyer Kate Congreve at JWT who passed on all the creative requirements from Richard (Chunky) Gorton – Lee, Creative Head at JWT.

Day One Brief:

 ‘These shots will show Sarge creating and getting involved with the perfect roast dinner ingredients. The main focus is on the lovely crisp, fluffy, crumbly cooked foods, showing Sarge in the background in slightly softer focus attending to each of the ingredients. Beyond Sarge the rest of the kitchen drops right out of focus.  ‘

Some of the scamps

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scamp2

scamp3

 

The other four shots were to be more reportage and action in feel.

Day Two Brief:

‘These shots are all about Sarge, unlike the other shoot where food was king, in this shoot we make Sarge the hero and the food’s the supporting act.  

This is where we really see Sarge at work in the kitchen. Getting the feel that he’s getting amongst it and preparing some great food. We’ll see him whisking, ruffling, chopping, peeling, sharpening carving knifes, putting stuff in and taking things out of the oven…etc. I want to get a real feel of the movement, energy and the excitement that goes into making great food. ‘

JWT provided us with an extremely detailed shot list, which was great so everyone knew the requirements and expectations. We also agreed the best approach for the second day was to shoot particular set ups but from different angles in a  looser fashion capturing as much as possible.   

You can see why Sam was chosen for this shoot, he is as comfortable and experienced shooting close ups of food as he is reportage shots of people with food and happy to be versatile with art directed shots plus a more spontaneous approach.

Here are some examples of shots from Sam’s portfolio…

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© Sam Stowell

hangersteaks

© Sam Stowell

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© Sam Stowell

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© Sam Stowell

The Location:

The idea for the whole shoot was to shoot in a kitchen as the backdrop so it looks like a development kitchen rather than a Toby kitchen. So Sam’s own studios were ideal as he has two adjacent studios both with kitchens ; so one could be used to feature in the actual shoot whilst food was being prepared in the other.

We sent images of Sam’s kitchens over for client approval as we would when featuring any location on a shoot. The usual process when featuring a location in a shoot however would involve a location scout and recce but Sam’s studios were perfect. (more…)

LPA In Focus / Food & Drink

July 30, 2013

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Sam Stowell / Good Housekeeping

June 28, 2013

LPA food photographer Sam Stowell recently shot for Good Housekeeping, creating these delectable images.

The table was set with a juicy beef dish, a fresh courgette salad and pasta. The best part of the meal, a tempting Grandmother’s-recipe cake, was served last.

beef_table

© Sam Stowell

beef

© Sam Stowell

courgette

© Sam Stowell

pasta

© Sam Stowell

grandmotherscake

© Sam Stowell

Sam Stowell / Food & Wine

June 19, 2013

Food photographer Sam Stowell has been a busy boy of late, recently shooting for New York-based Food & Wine.

Sam’s trademark rustic and natural style of photography certainly comes though in the images and has our mouths watering. Hanger steak, red snapper and much more, we thought we’d share these with you after lunch rather than having your stomachs rumbling! Make sure you check out recent work for BBC Good Food too.

hangersteaks
© Sam Stowell

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© Sam Stowell

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© Sam Stowell

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Sam Stowell / BBC Good Food Magazine

June 5, 2013

Food photographer Sam Stowell is always keeping our mouths watering here at the LPA office and this shoot for BBC Good Food is no exception.

Light and summery alfresco dining foods such as this scrumptious burger and potato lorraine were the order of the day and we’re definitely going to be making these at our next BBQ.

burger
© Sam Stowell

potatolorraine
© Sam Stowell

Sam Stowell / Commended Photographer / Pink Lady Food Photographer of the Year

April 24, 2013

We’re delighted to announce that our fabulous food photographer Sam Stowell has been commended in the Pink Lady Food Photographer of the Year Awards.

Shot in Sicily, where fresh fish is two a penny, Sam has captured the warm holiday feeling that we all know and love.  This gorgeous summery shot is well deserved of a mention so congratulations Sam.

PinkLady

© Sam Stowell

 

Sam Stowell / Silverspoon / Immediate Media

March 21, 2013

LPA photographer, Sam Stowell was recently commissioned by Immediate Media to shoot a campaign for Silverspoon celebrating the history and heritage of baking in the UK.

Working closely with home economist, Sal Henley, they created and produced 60 recipes that represented different parts of the UK with the aim to encourage us all to don our apron and grab a rolling pin.

We love the final images and are certainly left feeling inspired – the chocolate tart particularly caught our eye!

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© Sam Stowell

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© Sam Stowell

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© Sam Stowell

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New Year’s Resolutions / 2013

January 2, 2013

We survived the 2012 apocalypse and the indulgences of Christmas so now it’s time ring in 2013 with change. Whether kicking a nasty habit, getting in shape or changing your life drastically, we’ve got some motivational images to keep you going!

STOP SMOKING
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© Rowan Fee
Time to cut up those last remaining cigarettes!

GET FIT
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© Michael Heffernan
Are you going to be pounding the streets of London this January

SORT OUT YOUR LOVE LIFE
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© Olly Burn
Ready to meet Mr/Ms Right?

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LPA Spotlight / Sam Stowell / Seasonal Food & Drink

December 18, 2012

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Sam Stowell / Harvester / JWT

October 17, 2012

If Kerry Harrison’s shoot for the Boots Christmas catalogue wasn’t enough to get you in the festive mood, Sam Stowell’s recent shoot for the Harvester xmas menu should!

Commissioned by JWT London, Sam took these seasonal shots of turkey with all the trimmings, Christmas pudding and more for the restaurant’s promotional material. Shot in Sam’s fantastic studio, props were styled by Robert Merrett whilst Cara Hobday was the Home Economist.

These great shots are making us hungry and festive, roll on Christmas!


© Sam Stowell


© Sam Stowell


© Sam Stowell

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