Archive for the ‘LPA/Style’ Category

LPA Photographers / Nick David / Nationwide

February 18, 2015

LPA Photographer Nick David continues his great work for Nationwide with this set of images from Wales.

Shot on location in the picturesque Brecon Beacons, Nick’s images perfectly capture a weekend away in the blustery terrain! We love Nick’s ability to show genuine moments in his candid signature style. LPA Style’s Claire Portman was on hand for hair and make-up – a tricky job with all that wind! Great team effort.

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© Nick David

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Style / Claire Portman / Morrisons

February 2, 2015

LPA Style’s Claire Portman recently provided the pretty hair & make-up on this endearing shoot for Morrisons childrenswear brand Nutmeg.

Shot by Ross Bolger for the latest collection of Nutmeg clothing, we love Claire’s simple yet effective grooming, complimenting the clean set ups and cute illustrations perfectly.

NM3NEW© Ross Bolger

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© Ross Bolger

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© Ross Bolger

The Brief / Addison Group / Perfetti Van Melle / Nick David

January 27, 2015

The Brief is a regular feature on the LPA blog which takes a behind the scenes look at a photoshoot, from brief to final images. For this edition we take you behind the scenes of Nick David’s recent Perfetti Van Melle shoot, even including a handy photoshoot glossary!

Photographer: Nick David
Client: Perfetti Van Melle
Agency: Addison Group
Art Director: Ben Baxter
Production: LPA Production
Stylist: Charlie Cave/ LPA Style
HMU: Claire Portman/ LPA Style
Shoot date: July 2014
Usage: Corporate website

Perfetti Van Melle are one of the world’s leading manufacturers and distributors of confectionery and chewing gum, and the brand behind household names such as Chupa Chups, Mentos and Fruitella. Their agency Addison Group approached us looking for a lifestyle photographer with a spontaneous feel to his work, and they certainly came to the right place as Nick David is amongst the best in the business!

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© Nick David / Addison Group / Perfetti Van Melle

THE BRIEF

The brief called for seven key lifestyle shots, each featuring a different Perfetti Van Melle product. The client wanted the imagery to be fresh, genuine, bold and fun so we knew Nick was the perfect man for the job – a master of the natural and candid approach! Nick is also particularly gifted in capturing children being children (as you can see from the recent commissions below) which was an important part of this shoot.

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© Nick David / Morrisons

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© Nick David / Family & Childcare Trust

Addison Group and Perfetti Van Melle provided us with a very detailed brief stipulating preferred settings, activities, models and products and our original shot list looked like this:

1 – Young adults sharing/enjoying PVM products in a park (a – relaxed, b – excitable)
2 – Children interacting (a – still, b – playing)
3 – Parents treating children to PVM products (a – father and son, b – mother and daughter)
4 – PVM employees gesticulating with PVM product in their hands
5 – Various models eating/opening/blowing bubbles etc with PVM products
6 – Family having fun and enjoying/sharing PVM products
7 – Various models enjoying a beverage with a packet of Mentos Nowmints/Frisk

THE ESTIMATE

The brief required a full production so one of our producers Cassie set about putting together an estimate. We included:

Photographer’s fees and expenses:

• Shoot fees to reflect the usage and for a 1 day shoot
Recce fee
• Photographic expenses – digi-capture, post production and equipment & lighting

Talent:

• Casting Director (to source suitable models 
via an online casting)
• Model fees (for 5x adults and 3x children)
Children’s performance licence fees
First Aider

Location:

• Location hire fee
Location library fee

Crew and their expenses:

• 1st Assistant
• Producer

Styling:

• Wardrobe & props stylist (including prep & returns days)
• Hair & Make-up Artist
• Stylist and Hair & Make-up Artist’s expenses

Misc:

• Catering costs
• Insurance, telephone, couriers etc.

THE PREPRODUCTION

Once we had received a PO approving the costs, we could commence on the preproduction.  Our ‘to do’ list looked something like this…

1)  Organise advance from client for shoot expenses.
2)  Confirm dates with Nick and the client.
3)  Send out brief to model agencies (including important client and usage details as well as the look of models and what they need to do).
4)  Prepare an online casting document which included pictures, sizes and agencies of all the shortlisted models we have selected.
5)  Addison and PVM to approve final models and LPA to confirm with model agencies.
6)  Confirm and brief crew.
7)  Confirm wardrobe and props brief plus sizes of models for the stylist.
8)  Prepare call sheets and send to everyone.

THE TALENT

For this shoot we cast the models online which enabled the process to be really quick and efficient. However when conducting an online casting it’s important to double check that the models still look as they do in their images, and to ask the model agents for character recommendations. We had certain considerations to bear in mind at the request of the client, such as a broad representation of ethnicities, and also no child models under the age of twelve. We cast two adults, three young adults and three children.

THE LOCATION

Perfetti Van Melle’s original shot list required a variety of both indoor and outdoor scenarios which ranged from a park to a workplace. With this being a one day shoot, we had to find a versatile location which could convincingly represent each of the seven scenarios. We settled on a location house in East Finchley which could act as a family home whilst providing us with an appropriate space to simulate an office environment. It also had a large outdoor space which worked as both a garden and a park.

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THE STYLING

LPA stylist Charlie cave and LPA hair and make-up artist Claire Portman both did a brilliant job as always.

The client wanted the wardrobe and props styling to be ‘casual, bold and vibrant’ to match the PVM branding, and we love the way Charlie has injected pops of colour in every shot to compliment the fun products. Here’s what she had to say about the shoot:

“PVM was a really nice shoot to work on with a great team, lovely client & shooting on location out in the sunshine. The wardrobe & props brief was very clear from the client, who wanted a summer feel & lots of kids garden toys. The shoot day went smoothly with the bonus at the end of the shoot that the outrageous amount of goodies that the client had brought with them had to be divided up between us.”

Hair and make-up artist Claire said:

“My requirements were for natural/summertime makeup and hair but it was a busy day as there were lots of models – both adults and kids.  It was a lovely day in July so it was great to be out in the garden for much of the day and there were certainly lots of sweeties around to keep our energy levels up in the afternoon!”

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Behind the scenes / Claire Portman (hair and make-up artist) and Rosalind Keep (stylist’s assistant).

THE SHOOT

“I had a great day shooting for PVM – makers of some of the biggest sweet brands including the legendary Chupa Chups lolly! We wanted to keep the shoot fairly loose which suits my style – this also helped with the children as they were able to relax and enjoy the day. We had great weather too which meant there was  plenty of opportunity to shoot outside. The main challenge was making sure we had covered all the different brands – Ben, Charlie and Rosalind did a great job making sure everything ran smoothly.” – Nick David

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Behind the Scenes / Nick David and models.

“I’ve always been a huge admirer of Nick’s portfolio. He captures excitement and genuine passion with such vibrancy – I knew he would be perfect for the Perfetti Van Melle brief. LPA’s meticulous planning and experience meant that everything ran without a hitch on the day. And a result, we got some absolutely fabulous shots and a very happy client.” Ben Baxter / Art Director

Here’s a selection of our favourite shots:

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

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© Nick David / Addison Group / Perfetti Van Melle

PHOTOSHOOT GLOSSARY

Advance: It is wise to obtain an advance of funds to pay for crew and expenses prior to the shoot.

Call Sheet: A document detailing all the important details on a shoot: where, when, who, plus contact numbers.

Children’s Performance Licence: Required for shoots involving models under the age of 18, obtained from the child’s local authority.

Digi-capture: The process of taking the photos on a photoshoot, capturing the images with a digital camera.

First Aider: This is legally required for shoots with children.

Location House: A property for hire for the photography, film and TV industries.

Location Library Fee: A database of locations which are available to hire for photoshoots. A fee is paid when you use a location from the database.

PO: A Purchase Order. A legally binding document from client to supplier detailing the exact services required, authorising costs and detailing all terms and conditions.

Post–production: Digital manipulation of the images after they have been taken.

Prep: (In this case with regards to the styling) Initial preparation for a shoot, e.g sourcing/ buying/ hiring clothing and props, as well as preparing moodboards and online research.

Preproduction: The production which takes place before a shoot happens, to make sure everything runs smoothly on the day.

Recce fee: The photographer’s fee for time spent viewing potential locations prior to the shoot. This helps to plan lighting, logistics and to ensure everything runs smoothly on the shoot day.

Shot List: A prepatory list of shots the client wants to achieve during the shoot.

Talent: The models or people who are being photographed in a photoshoot.

LPA Style / Alice Timms / Brooks England

January 15, 2015

LPA Style’s Alice Timms was recently commissioned by Brooks England to style the Autumn/ Winter campaign and catalogue.

The campaign was shot by Frank Herholdt (represented by Trayler & Trayler) at dusk and dawn over the period of a week last summer. Brooks England manufacture beautiful leather handcrafted bicycle saddles, bags and accessories, and Alice was tasked with styling a diverse range of scenarios in which they would be used. We love how Alice’s styling draws on both classic and modern influences, appealing at once to the brand’s heritage and today’s contemporary consumer.

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© Frank Herholdt

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© Frank Herholdt

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© Frank Herholdt

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© Frank Herholdt

LPA Photographers / Nick David / Nationwide

January 14, 2015

At the end of 2014, LPA Photographer Nick David was commissioned by Nationwide to shoot these spontaneous and natural lifestyle images.

Shot on location in Hackney, Nick’s warm and candid approach to photography ensured the images conveyed all of the key Nationwide brand values. LPA Style’s Claire Portman was on hand to make sure all of the models were looking there very best – great team effort guys!

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Style / Claire Portman / Babiekins Magazine

January 8, 2015

Hair & Make-up Artist Claire Portman recently worked on this lovely fantastical shoot for quirky children’s magazine Babiekins.

Shot in the romantic Hever Castle grounds by photographer Daniel Pangbourne, Claire’s hair and make-up is suitably regal. Deep red lips, dusty pink cheeks and porcelain skin recall Elizabethan opulence and work perfectly with Becky John‘s ethereal styling. Beautiful work all round!

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© Dan Pangbourne

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© Dan Pangbourne

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© Dan Pangbourne

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© Dan Pangbourne

LPA Style / Alice Timms / Autumn

December 18, 2014

Back in the onset of Autumn our lovely LPA stylist Alice Timms teamed up with photographer Michael Heffernan to shoot this woodland lifestyle story.

Alice, Michael and hair & make-up artist Nina Sagri spent a beautiful sunny day exploring Epping forest to capture the essence of autumnal England. Alice did a great job in styling the models to compliment the fiery colours and textures of the location – great work!

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

 

LPA Style / Claire Portman / OK! Magazine

November 17, 2014

LPA Style‘s Claire Portman recently worked her hair & make-up magic on this acid bright editorial for OK! Magazine.

Shot by Clive Shalice, Claire’s use of bold, paintbox bright colours works harmoniously with Rosie Underwood‘s styling to provide a mood-boosting alternative to the usually dark winter trends.  Lovely work!

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© Clive Shalice

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© Clive Shalice

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© Clive Shalice

LPA Photographers / Andy Smith / M&C Saatchi / RBS Group

October 24, 2014

LPA Photographer Andy Smith was recently commissioned by M&C Saatchi to work on a very exciting and unusual project for RBS Group (subsidiaries including NatWest). 

Involving a talking sofa, confetti canons, Dom Jolly and a stunt at Westfields, Andy shot all the components of the sofa in a studio which were then comped together as well as moving image snippets of the confetti. This was then followed by a day spent at Westfields shooting unsuspecting passers by who took a seat on the sofa. Big thanks to LPA Style’s Charlie Cave for the props styling. Make sure you head over to YouTube to see Andy’s work on the homepage.

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Behind the Scenes with Andy and Charlie

LPA Style / Alice Timms / Beards

October 23, 2014

LPA Style’s Alice Timms recently collaborated with Julia Fullerton-Batten (represented by Wyatt Clarke & Jones) on this fabulously creative project featuring some very bearded men! 

Using overgrown and unkempt greenhouses as a background, Alice was able to let her creativity go wild on this one, sourcing the rugged wardrobe pieces to work beautifully with the beard adornments. Great partnership as always between these two!

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© Julia Fullerton-Batten

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© Julia Fullerton-Batten

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© Julia Fullerton-Batten

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