LPA/

Back at the tail end of last year, LPA Style’s Charlie Cave worked on this great set of images for TFL shot by Owen Silverwood (represented by East Photographic).

Promoting the London Overground (that’s the orange line if you don’t know!), Owen’s images are simple and beautiful and would definitely catch our eye whilst waiting for a train. Charlie’s work is impeccable as always, sourcing unusual props such as DJ decks and commissioning a hand made belt to look like the orange overground line! Charlie even provided the writing which accompanies the compass. Lovely work Ms Cave!

© Owen Silverwood

© Owen Silverwood

© Owen Silverwood

© Owen Silverwood

We’ve spent 5 minutes with people in every area of the photographic industry, from model bookers to animal talent agents. For our first chat of 2013, we thought we’d stay a little closer to home and caught up with the inimitable Charlie Cave of LPA Style. With a wealth of experience in the fashion and retail industry, Charlie is one of the most creative stylists in the business. Here is what she had to say….

-­ Tell us a bit about yourself and what you do?
I am a stylist for both stills and TV commercials. My work involves researching, mood-­boards, props, set builds and wardrobe. I am also a mother to two amazing little girls. Unfortuately both work and children have been most unkind to the bags under my eyes.

- ­How did you become a stylist?
Whilst at university, I did work experience for the jewellery designer Tom Binns in New York where I met several fashion stylists. I become really interested in the idea of styling, but found the fashion industry incredibly scary. So I decided to try and get experience in interior styling. After graduating, I worked at Habitat and Liberty department stores doing visual merchandising and window displays. During this time I also did lots of assisting, then after several years I started getting my own jobs. I was very lucky to work with two brilliant stylists/journalists who took me under their wing, Vinny Lee & Margaret Caselton. They taught me so much – I am very grateful to them.

- What are the main skills you need to be a commercial stylist?
You need to be extremely organised, with good knowledge of all the prop houses, stores etc. An ability to get on well with people and most importantly understand the brief is key.

Charlie with fellow LPA Style Ellie Tobin

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The inimitable Charlie Cave of LPA Style has recently been working with photographer Steve McDonough on this great collection of personal projects.

Steve snapped these fun, summery and natural images whilst supremo stylist Charlie provided these fabulous looks. These are making everyone in the office very broody!

© Steve McDonough

© Steve McDonough

© Steve McDonough

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Patrick Harrison has recently been working with the General Medical Council (GMC), shooting this heartwarming and tender set of images.

Shot for the GMC’s in-house material, LPA sent in a great team: in addition to Patrick, Charlie Cave provided the styling while Claire Louise supplied hair and make-up to our doctors and patients for the day. The result is a beautiful set of images which capture the power of humanity.

© Patrick Harrison

© Patrick Harrison

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It’s official, Lisa Pritchard Agency is 10 years old this year!

Established in 2002, LPA quickly grew to become one of the UK’s leading photographers agents and shoot producers and, we are proud to say, maintains it’s stronghold as the most innovative, professional and helpful agent in town!

So do excuse us while we blow our own trumpet a little …

Over the last decade we’ve worked with some amazing clients, photographers and crew, tackled some of the most challenging briefs (and budgets!) and organised thousands of seamless photoshoots of all shapes and sizes.

Starting out with just a handful of photographers, several of which are still with us today ( Iain Crockart, Michael Heffernan and Nick Daly) the agency has expanded over the years to incorporate some exciting divisions, including LPA Futures, LPA Style and LPA Production.

Energy, experience and efficiency, that’s what we’re known for. Aside from that we can lay claim to some very worthwhile initiatives. We support and spearhead up and coming talent with LPA Futures and the LPA Student Challenges, Lisa has written a bestselling book ”Setting Up a Successful Photography Business”,  earned a reputation as an engaging guest speaker and established the very popular Ask an Agent column. But last, and certainly not least, we wouldn’t be where we are today if it wasn’t for the A team of staff that we have managed to maintain over the years. Jenny and Kyle in the early days ; then Holly, Alex, Luke and Bridget helped take LPA to the next level and the current creme de la creme  – production supremos Dani and Lauren, marketing whizz Alexa, newest member and fab agency assistant Tom and of course the magnificent ‘accounts department’ Georgina who has been with us from the start.

And so, lets raise a toast to 10 years of LPA and commemorate with 10 anniversary images. An image for each year, each one will depict the traditional wedding anniversary material or gift for that year. Apparently as the years go on the gifts become more precious and durable – just like LPA! Also, just like a successful marriage, we know it takes a lot of hard graft and team work to keep doing what we do so well!

First up for year one is an image by Sam Stowell and the gift of paper! We’ll bring you more anniversary gifts each week so watch this space…

Year One/Paper

© Sam Stowell

We’re delighted to announce our brand new showreel showcasing moving image from LPA Style.

All of our Stylists and Hair and Make-up Artists are hand picked for their talent and experience.  They are available for still or moving image shoots and have worked on a variety of clients including  Argos, Boots, Marks and Spencers, Natwest, Harveys, T-Mobile, Vodafone, HSBC, Tescos, Phillips/Tresemme, Nintendo, Ikea, Sony, Met Police, Stella Artois, Canon and Nokia.

If you’d like to work with any of our Style artists or require further information, please email hello@lisapritchard.com

LPA Style’s Charlie Cave recently styled an interior shoot for Harvey’s shot by photographer James King.

These stunning location houses were given a fresh make-over with furniture from Harvey’s and some colourful, elegant props styling by Charlie Cave.

© James King

© James King

© James King

LPA/Futures photographer Olly Burn, was recently commissioned by Rapier to shoot a new campaign for PruHealth. The images had to be very real, charming, full of life and relaxing, to fit in with the ideals of PruHealth’s ‘Well Rewarded’ campaign.

LPA/Production arranged all shoot logistics, styling by Charlie Cave (LPA/Style) and hair and make-up by Ellie Tobin (LPA/Style).

Angus George, from the Creative Team at Rapier shares his positive shoot experience;

‘Olly was, quite simply, fantastic. Despite my rather scattered and vague direction he managed to produce an absolutely stunning set of images for us. Our job was hardly a glamorous one, but this didn’t seem to effect his commitment or enthusiasm for the project. When any sane person would have stood at the edge of the Serpentine in winter, he simply waded in camera and all. And as for LPA Production, they put together a great little crew who were relaxed, professional and good fun. Lets do it again soon.’

Olly Burn gives us his insight;

‘Thanks to a fantastic team and a lovely brief, the PruHealth shoot was great fun to work on. It was a real pleasure collaborating with the team at Rapier and being involved in their creative process. Seeing the finals shots on 48 sheets on the Underground was an amazing feeling, and a real testament to everyone involved.’

You might’ve spotted these on the Underground!…