LPA Portfolio Reviews

April 4, 2014

Would you like an honest appraisal of your photography and photography ‘brand’ by one of the industry’s leading experts? Each month Lisa Pritchard, founder of LPA, offers a limited amount of one to one sessions at the LPA HQ in central London.

Being a photographer can sometimes feel a bit insular and although you might get regular comments and advice about your work, sometimes its difficult to know which to take on board and which to take with a pinch of salt. Lisa can offer you some unbiased, no nonsense feed back based on years of experience. So, whether you’d just like a one hour general review, a serious editing job on your website, or a full brand and marketing overhaul now’s your chance. Please email hello@lisapritchard.com for a full menu, price list and availability.

“I set up LPA Portfolio Reviews nearly a year ago as a result of a huge demand from photographers of all levels asking if they could pop in for a chat about their work. I can only spare a certain amount of time but I thought it would be a good idea to set aside some time each month and offer formal review sessions. It’s often much easier for me to be subjective , identify weak ( and strong!) areas and give photographers a firm nudge in the right direction. I really enjoy the sessions and meeting so many different types of photographers, and the feedback about how useful the sessions are makes it even more rewarding”

Here’s what a few happy punters had to say…

Louise Adby

“I was so excited to discover that LPA offered portfolio reviews – I felt I really needed a honest review of my work, and with LPA representing some of the best lifestyle photographers in the industry I knew that Lisa would be able to help me move forward with my business. My meeting with Lisa couldn’t have been more inspirational and really helped with building my confidence to promote myself. I am currently in the process of getting my first printed portfolio assembled and I really can’t wait to start marketing myself more effectively. Thank you so much for your honest opinion and making me feel excited about my work. I will definitely be booking more reviews in the future.”



‘Outside St Paul’s Cathedral London, for Pure Student Living’ © Louise Adby

Nathan Gallagher

“A visit to Lisa Pritchard Agency was exactly what I needed to help me progress as a photographer. I found their knowledge and experience invaluable and would recommend their service to anyone looking to take a photographic business forward. Nice biscuits too.”



‘Charlotte Bradbury, Loughborough for Lloyds Banking Group’ © Nathan Gallagher (more…)

LPA Photographers / Julian Love / Borough test shoot

April 3, 2014

LPA Photographer Julian Love captures everyday situations in a beautiful light with his latest test shoot set in and around Borough, London.

Stylist Steph Gilks was on hand to ensure the two models were looking suitably groomed and nonchalant for this urban shoot, we love the consistent orange running throughout and the pastel green and bright pink. Julian also shot some great moving image to accompany these lovely shots, showcasing the delicious food stalls of Borough market and giving the impression of two friends relaxing on a Sunday afternoon. Julian excels again in both directing video and creating timeless images, ideal for the advertising and design markets.

© Julian Love


© Julian Love


© Julian Love


© Julian Love (more…)

LPA Photographers / Patrick Harrison / Anthony Nolan

April 1, 2014

LPA Photographer Patrick Harrison‘s sensitive and empathetic style won him this commission for the Anthony Nolan and NHS Stem Cell Registry.

These portraits are of stem cell donors Zach, Andrew and Ross who have all saved someone’s life with their selfless act of donating cells. The whole production involved four different shoots, shot on location in the donor’s environments including an RAF base in Brize Norton and a physics classroom. The images were then used as full page spreads in Anthony Nolan’s annual review brochure to help illustrate the organisation’s commendable work.

Inspired to help save lives of people with blood cancer? Click here


© Patrick Harrison


© Patrick Harrison


© Patrick Harrison


© Patrick Harrison

Ask An Agent / Can A Photographer Have Another Job?

March 28, 2014


Ask an Agent is a regular monthly column that answers all your dilemmas about the business of photography – a sort of photography agony aunt. Whatever area of the industry you are in, if you have any questions you’d like to ask please send them to askanagent@lisapritchard.com

Dear Ask an Agent,

I wanted to ask you what you thought about a photographer having another job as well as being a photographer? I left University just over four years ago and since then have been assisting, retouching and doing the odd commission myself. I must admit I didn’t quite realise how difficult it would be to earn a decent living as a photographer and expected just to be doing my own photography by now. Will it always be like this? Should I keep striving to be a full time professional photographer or do you think in fact there is no shame in doing other jobs and should I accept that this is the way it will always be?

Anonymous photographer

Many thanks for your question. If it makes you feel any better there are many, many other aspiring and more established photographers in the same boat as you. Coming out of University and breaking into the industry is difficult enough and the on going, challenging economic climate doesn’t help.

But don’t feel despondent, it’s a brilliant industry to be in and there is no shame in having another ‘job’ whilst you build your career as a photographer or in fact decide that you quite like the security of having other paid work and want to continue to do this.

Ideally of course it’s preferable to combine a photography related vocation at least with being a photographer, enabling you to make contacts and get more valuable experience in the industry. Having said that, it probably needs to be a job with some flexibility, either freelance or part time would enable you to continue to build you own business.

Like any business I guess the only downside is that while you are taking on other work, you might end up spreading yourself too thinly and lack focus on building up your own photography business. At some point you probably will need to come to a decision. The way I see it is that you basically have three choices:

1) Find funding from elsewhere and throw your all into your own photography business, shooting personal work, marketing and networking. The more time, effort (and money is cleverly spent) you put into it, the quicker you’ll reach your goal. But then of course you need to be 100% confident that you have what it takes to succeed and most importantly can build a strong brand that the market will buy into.

2) Continue bringing in other revenue streams whilst you build up your career as a photographer. Just as you are with assisting and retouching.

3) Resign yourself to the fact that you won’t be able to make as much money as you want or need with just your own photography and put just as much importance on building up a compatible side-line. Again your retouching could work. It may be that this other ‘job’ might take over and you might end up taking a different career path than you first set out to do. But then again you may find a fabulous new revenue stream that will compliment and drive forward your photography career perfectly. It doesn’t have to be retouching, although it’s easier to play to your strengths and experience. I’ve met photographers who, aside from shooting their own commissions, shoot moving image and behind the scenes videos for other photographers; those that run workshops and teach; those that are location scouts and producers; some that also picture edit or write; and I was just reading the other day about a pet photographer who has also set up a dog modelling agency – the possibilities are multiple and varied!

Only you can decide.

Please Note:
We reserve the right to shorten questions due to space constraints.
We reserve the right not to enter into ongoing correspondence.
We reserve the right not to answer all questions.
Please state whether you would like to remain anonymous.
This advice should be taken as a guide only. Lisa Pritchard and LPA take no responsibility for any omissions or errors. Please seek professional legal advice should you require it.

5 Minutes With / LPA Style / Claire Louise

March 27, 2014

We spent 5 minutes with LPA Style Hair and Make Up Artist Claire Louise to find out about whether a life of beautifying celebs and models is as glamorous as it sounds! Claire Louise’s diverse skill sees her traverse the worlds of music, fashion, film and TV with ease as well as working regularly on LPA photoshoots. Read on to find out more…


Claire Louise working her magic on set

Tell us a bit about yourself and what you do?

I trained in the following areas..

Fashion and photographic, film and TV, SPFX, prosthetics, wig making and dressing and hair styling. Over the last 10 years I have worked in the West End, on music promos, fashion shows, films, TV, live performances, photo shoots and commercials. I have a keen interest in natural health, beauty and well being. I practice reiki and massage in my spare time (sometimes on jobs too). I also write health and beauty articles for various sites and magazines.

How did you become a Hair & Make up Artist?

I always wanted to be a make up artist but was never really sure how to get into it. When I was little I would use my Mum’s eye shadows to create bruises and black eyes on people (I was a charming child). I wanted to do all the gory make up you see on horror films, it’s come as bit of a surprise that I actually prefer to do beauty make up these days. I did various other jobs but could never settle so I decided to pack it all in and retrain, I haven’t looked back since.

What’s your favourite part about the job?

The amazing locations I’ve been lucky enough to shoot in and the experiences I’ve had… sometimes it feels a bit cheeky that I’m actually being paid to be there.

The constant flow of inspiring, interesting and fun people I meet.

The best feeling is helping someone feel better about themselves – I recently did a private lesson with a lady with severe Vitiligo on her face and body. I showed her how to use make up to even out the tone. She was so happy to learn how to do it she cried.


© Jasper White

Which is the more challenging part?

The long hours or early starts and sometimes (very rarely) the lack of routine.

What are the main skills you need as a Hair & Make up artist?

Discretion, diplomacy and punctuality. To be able to work as part of  team – A shoot is a team effort and everyone feels passionately about their ideas, you have to be able compromise and adapt to get the best results.

To keep up to date with whats happening in the industry and keep your skills updated. A knowledge of art and fashion and colour theory are pretty helpful too. (more…)

Agent Seeks Photographer for Long Standing Relationship & Good Times!

March 26, 2014

You don’t need to be a tall, dark and handsome millionaire (although we are fine with that too!), but shared interests and a GSOH are a must.

LPA are on the look out for another photographer to add to our existing fabulous roster that is LPA Photographers.


Behind the scenes on a shoot with LPA Photographer Kerry Harrison © Jamie Mellor

We’ve been the UK’s leading agent for quite a while now and do get several emails a day from photographers wanting representation. So why, we hear you cry have you written this blog post?

Well, the thing is you see, our checklist is quite specific and we wanted to be upfront about what we are looking for in a potential partnership. LPA have spent many years building up an excellent reputation and client list, being one of the best in the business for customer service, costing and shoot production know how; the photographers that would be suitable for our main division need to be fighting at the same weight so to speak!

Not to say we don’t support emerging talent, we do our bit there with our LPA Futures division and LPA Student Challenges, plus Lisa’s ‘Setting Up a Successful Photography Business’ book and regular talks. We’re all about helping people break into the business and giving advice. We just want to be honest about what we need for our LPA Photographers division and what we are looking for in our Mr/Mrs Right, which is:

An impressive track record of commissions from advertising and design agencies. It’s important that you understand the business, know how to deal with clients and provide an excellent service as well as your agent.

A great reputation and established profile in the industry.

A proactive approach to your own marketing.

You must LOVE your work.

We must LOVE your work.

You will compliment our existing roster.

A Nice Personality.

2012-01-25-11.43On a shoot in sunny South Africa with LPA Photographer Nick Daly.

And last but not least you are busy and successful. There, we said it, we run a business and we are not looking to take on photographers whose sole reason for getting an agent is to get more work. If you can’t get any work yourself why do you think we can do any better? That said if you tick all the boxes above it’s highly likely we will get you lots of shiny new clients as together we will be a force to be reckoned with.

_NIC7550AThe LPA team in a meeting at LPA HQ © Nick Daly

If that hasn’t put you off email us by April 11th at hello@lisapritchard.com and tell us why you think we could be a match made in heaven!

LPA Photographers / Michael Heffernan / Birthday Party

March 25, 2014

LPA Photographer Michael Heffernan worked alongside LPA Style talent Alice Timms and Victoria Poland, to bring this gorgeous childrens’ birthday party to life.

LPA Style Alice Timms employed her excellent sourcing skills and eye for detail in styling this adorable shoot with a colourful, bohemian twist, whilst hair and make up artist Victoria Poland enhanced the youthful expressions and playful hair do’s with her expert touch. Michael succeeded in capturing endearing moments, with perfect compositions and his spot on timing. We want to join in the fun!


© Michael Heffernan


© Michael Heffernan


© Michael Heffernan


© Michael Heffernan (more…)

LPA Futures / Holly Pickering / Bahamas

March 24, 2014

LPA Futures Holly Pickering brings vivid tropical colour to her palette with this wonderful shoot in the Bahamas.

Holly recently visited the gorgeous islands for a family holiday and took it as an opportune moment to do what she does best; capturing small but beautiful details of the local scenery, plants and people. We thought these bright pinks, intense greens and sultry blues were perfect to light up a Monday morning!


© Holly Pickering


© Holly Pickering


© Holly Pickering


© Holly Pickering (more…)

LPA In Focus / Fashion & Beauty Photography

March 21, 2014


LPA Photographers / Julian Love / Havas EHS / Simple

March 20, 2014

Last summer LPA Photographer Julian Love was commissioned by Havas EHS to shoot these light and natural images for well-known beauty brand, Simple

Shot when temperatures were reaching over 30C, Julian used natural sunlight to its fullest to ensure all the images reflected the Simple brand perfectly. LPA Style’s Claire Portman was on hand to make sure all the hair and make-up looks were flawless and showed off the models’ skin to its very best. Here are a just a sample of the images as well as the work in situ on the US Simple website. Lovely work as always Julian!

© Julian Love

© Julian Love

© Julian Love


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LPA Style hair and make up artist Claire Portman is behind the pretty grooming and ...
17 Apr 2014