LPA Photographers / Iain Crockart / TT Riders

June 15, 2015

LPA Photographer Iain Crockart recently shot these rather daring TT riders, a difficult task when they’re travelling at 160mph!

A bike enthusiast himself, Iain’s passion has seen him travel the world, from the Himalayas to Arkansas to ride and shoot. Ian always impresses and we love how he has managed to capture the speed, dynamism and excitement of the sport.

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© Iain Crockart

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© Iain Crockart

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© Iain Crockart

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© Iain Crockart

LPA Futures / James Byrne / FHM

June 12, 2015

LPA Futures Photographer James Byrne is off to a flying start with this fun feature in the July issue of FHM.

James shot Christian Stevenson AKA DJ BBQ – famous for his love and knowledge of BBQ cooking and his trademark spandex catsuit -  along with a variety of delicious recipes. James’ contemporary and bold style of photography intensifies the amazing colours of the Deep South cuisine, and the images look great within the playful layouts. Brilliant stuff – can’t wait to see more!

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© James Byrne

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© James Byrne

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© James Byrne

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© James Byrne

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© James Byrne

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© James Byrne

LPA Futures / Lulu Ash / Devon

June 10, 2015

LPA Futures Lulu Ash has been adding to her beautiful folio of work with this recent shoot in her home county of Devon. 

Known for her contemporary approach to lifestyle and portrait photography, Lulu shoots on both film and digital to create truly unique and dynamic images. We love this recent shoot, definitely getting us ready for summer!

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© Lulu Ash

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© Lulu Ash

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© Lulu Ash

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© Lulu Ash

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© Lulu Ash

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© Lulu Ash

LPA Photographers / Michael Heffernan / Skaters

June 8, 2015

LPA Photographer Michael Heffernan has recently added to his impressive portfolio with this fun and youthful lifestyle story.

Michael set up a shoot after meeting these real skater girls whilst out and about in Hackney. Shooting real models only heightens Michael’s natural, playful style of photography and the girls’ passion for the sport really comes across in the vibrant final shots. Great work!

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

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© Michael Heffernan

 

LPA Photographers / Liz McBurney / Guardian

June 3, 2015

Liz McBurney has been busy shooting lots of great new work for the Guardian Weekend magazine over the past few weeks.

The Guardian regularly call upon Liz’s conceptual approach to visualise their thought-provoking articles, and these are no exception. The first cover image was shot to accompany a piece titled ‘You think I’m mad?’ which explores physical illnesses with root in mental trauma. The second is from an article titled ‘Character classes: can you teach a six year old to be good?’ which discusses the growing investment in character building in UK schools. Clever stuff as always from Liz!

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© Liz McBurney

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© LizMcBurney

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© Liz McBurney

Ask an Agent / Advertising Agency Hit List

June 1, 2015

Ask an Agent is a regular monthly column tackling all your dilemmas about the photography industry – the photography industry’s first Agony Aunt!

If you have any questions you’d like to ask a photographers agent please send them to askanagent@lisapritchard.com. Questions can be on anything to do with the photography business, such as photoshoots, marketing, professional practice, pricing, contracts, legal stuff – anything!

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This month we have a question from a photographer about targeting both email and printed mailers to the right person at advertising agencies.

Hi Ask an Agent, 

First off ‘Ask an Agent’ is brilliant and a constant source of advice and inspiration. Thanks. I have a question regarding Email marketing, and to some extent physical marketing.

I’m sending out emails and physical mailers each quarter, or so, with a varying degree of success. Some have resulted in face to face meetings, some (I expect) have landed in the physical or digital bin! I’m constantly trying to hone my technique and method of marketing, one area I struggle with is who to contact.

I’ve noticed that a lot of Advertising agencies employ multiple people in the art buying department/process, for example: Head of Art Buying, Assistant Art Buyer, Junior Art Buyer, Art Buyer & Creative Producer, Senior Project Manager and Project Manager. When sending out emailers I’m conscious to avoid ‘blast’ emailing an entire team with the same email and come across as lazy, yet I still want to get it to the right person and engage with them in someway.

With so many people involved in the art buying process it’s difficult knowing who is the right person to contact. Can you shed any light on your experiences with this issue? Is it worth contacting everyone or targeting it to a specific person, and if so any advice on who is best to contact?

Many thanks,

Mark Salmon, Photographer.

Thanks for your kind words and your question Mark. You are right to be conscious of trying to engage with potential buyers on a more personal level, however, a huge ‘blast’ of emailers can also be effective. I know that sounds like a bit of a contradiction, but firstly, it can sometimes be very difficult to identify who is more likely to commission you above someone else, and secondly, it also depends on what you are sending.

The roles you have mentioned are all relevant people within advertising agencies who are integral to sourcing photographers. You can in fact add to that a plethora of other job titles- creative service director, art producer, senior creative producer, head of print, print producer, creative resources manager, project director, and let’s not forget art director, head of art, creative head and creative director ! The list goes on and new positions are being developed all the time. Different agencies have different structures, and even someone with the same job title might have varying degrees of responsibility in the commissioning process from one agency to the next. A junior art buyer in one agency, for example, might only be responsible for stock searches, whereas in another might be highly influential in sourcing talent to commission. So, you see, it can be extremely tricky to pin point the best person.

When sending out physical mailers, aside from the cost issue, I would advise sending them only to a very targeted list and certainly not to every person in the art buying or creative resource department. If possible send your printed promotion to those who have shown an interest in your work, whose agency seem really relevant or who you know commission photography like yours. Failing this send to the head of art buying or the most senior person. Most art buyers sit in the same room and share what has arrived in the post, pin it on the wall or have a central filing system. There’s a team of 6 of us here at LPA, for example and from personal experience, it just seems a bit odd, not to mention a waste of money when 6 or more identical mailers from photographers, model agencies or other suppliers turn up in the post on the same day.

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Julian Love/ Printed Mailer

Digital promotion is slightly different and I think a 2 tiered approach is called for here. Again, it’s a very good idea to target certain people and make them feel like they’ve been singled out, and I also think it’s crucial to build on previous communications as part of an overall marketing strategy and to nurture relationships. But, in my experience a ‘blast’ can certainly also bring in lots of commissions. There are potentially thousands of people in advertising agencies who are worth contacting (and that’s just in the UK) , mostly who hold the positions mentioned above. As you may know you can buy an off the shelf database that is updated every few months, from places such as Bikinilists.com and Filefx.co.uk. You can also enlist the services of bespoke email service providers, like our team at Image Access who work with Magic Mail, enabling you to send out bulk emails and monitor who has looked at your emailers. As Mike Laye from Image Access points out, ‘it’s NOT a good idea to send out large amounts of emails from your own regular account – you’re likely to get blocked as a source of “spam”!’

hiya

LPA/ Digital Mailer

In my experience both a personal approach and a ‘blast’ bring in more work. We are constantly building on a tailor made database of contacts, so we send emailers (and printed promos) out to contacts with whom we have an existing relationships and target particularly relevant agencies with certain accounts (food and drink or sports for example) But we certainly also adopt a more scattergun approach for general updates of work which enable us to consistently reach out to new agencies and contacts.

Of course who to see is only the tip of the iceberg when talking about email marketing etiquette and effectiveness. The content, quality, consistency, frequency and timing are equally important. And most importantly, this direct marketing approach should be integrated into a bigger strategy to build the visibility of your brand. I remember an art buyer moaning to me once that they received so many emailers from someone, another agent actually, but that this other agent never bothered to call them or try and arrange a meeting with them. These art buyers can be difficult to please sometimes, but they had a point!

Please Note:

We reserve the right not to enter into ongoing correspondence.

We reserve the right not to answer all questions.

Please state whether you would like to remain anonymous.

This advice should be taken as a guide only.

Lisa Pritchard, LPA and guest bloggers take no responsibility for any omissions or errors.

Please seek professional legal advice should you require it.

LPA Futures / Fay Elizabeth Harpham / Stationary

June 1, 2015

LPA Futures photographer Fay Elizabeth Harpham has been busy shooting lots of brilliant new personal work.

One of our fabulous new Futures photographers, Fay’s work spans still life, documentary and portrait, united by a commanding level of technical prowess. These images were shot for a series on stationary products in her clean and polished signature style. We’re all excited to have Fay on board and can’t wait to see her bring these skills to lots of new commissions!

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© Fay Elizabeth Harpham

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© Fay Elizabeth Harpham

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© Fay Elizabeth Harpham

LPA Photographers / Nick David / Mountain Bikers

May 28, 2015

LPA Photographer Nick David has been continuing with a series of sports lifestyle personal projects, focusing this time on Mountain Bikers.

Traveling up to Ben Lawers in Scotland, Nick struck lucky with the weather and seemed to experience all four seasons in one day, making for some truly beautiful and atmospheric images!

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© Nick David

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© Nick David

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© Nick David

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© Nick David

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© Nick David

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© Nick David

LPA Style / Alice Timms / Golden Lane

May 27, 2015

LPA Style’s Alice Timms recently teamed up with photographer Liam Arthur (represented by Shoot Group) on this youthful sports themed shoot.

Spending the day around the Barbican Golden Lane Estate, Alice made the most of the architecture and picked up on the brightly coloured details and graphic shapes in her styling. A great collaboration as always from Alice and Liam!

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© Liam Arthur

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© Liam Arthur

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© Liam Arthur

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© Liam Arthur

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© Liam Arthur

LPA Photographers / John Garon / Rowers

May 26, 2015

LPA Photographer John Garon is mid-way through a great personal project focusing on rowers.

The newest signing to the LPA roster, John is an accomplished lifestyle and sports photographer. His passion for interesting people and narratives comes across in these shots of the Bradford Amateur Rowing Club which was founded in 1867,  and is situated in an location of rich history. We can’t wait to see the rest!

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© John Garon

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© John Garon

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© John Garon

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© John Garon

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© John Garon

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