LPA Photographers / Kerry Harrison / Leo Burnett Belgrade / Vip Mobile

August 8, 2014

LPA Photographer Kerry Harrison has continued his work with the Belgrade branch of Leo Burnett and Vip Mobile Image Library in this bright and breezy shoot.

Working with models of all ages and backgrounds, Kerry succeeds in showing the many facets of the vibrant Serbian capital Belgrade.  Kerry’s fresh, crisp style captures the essence of summer perfectly and has us all wishing it wasn’t nearing an end!

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© Kerry Harrison

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© Kerry Harrison

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© Kerry Harrison

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© Kerry Harrison

LPA Awards

August 7, 2014

We’re proud to announce that LPA photographer Nick Daly and LPA Futures photographer Oliver Haupt have recently scooped some very impressive awards.

Nick Daly won gold in the ‘Best Unlisted/International Report’ category at the Corporate & Financial Awards for his work with Conran Design on the Cancer Research 2013 Report and Review. He was rewarded for his ability to communicate a complex topic in a straightforward manner, to meet and surpass the requirements placed on corporate reporting and on the quality of the completed work. Always getting the best out of his subjects, Nick’s images are full of natural warmth and solidarity, highlighting the power of humanity over hardship and illness.

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© Nick Daly

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© Nick Daly

Meanwhile our talented Futures photographer Oliver Haupt has swept the board at the PX3 Prix de la Photographie 2014, winning gold for his ‘Transporter’ series in the  ‘Professional Advertising Self Promotion’ and ‘Professional Advertising Calendar’ categories.  He also won Silver for his ‘Youth’ and ‘High Noon’ series’ in the ‘Professional Portraiture’ category, and bronze in the ‘Professional Advertising’ category for the teaser poster for the film ‘Las brujas de Zurragarmurdi’.

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© Oliver haupt

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© Oliver Haupt

A huge well done to both photographers on these achievements!

LPA Futures / Michela Nale / M&C Saatchi / House of Peroni

August 5, 2014

LPA Futures photographer Michela Nale has recently produced this gorgeously cinematic fashion editorial for the House of Peroni through M&C Saatchi

Originally conceived in 2013 to celebrate the 50th birthday of Peroni Nastro Azzurro, the House celebrates the very best in Italian creative talent.   Citing Italian filmmaker Michelangelo Antonioni and legendary actress Monica Vitti as the inspiration behind the story, Michela also took cues from Lynchian cinematography to create this series of sultry, atmospheric and beautiful shots.

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© Michela Nale

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© Michela Nale

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© Michela Nale

Lisa’s portfolio advice in this month’s Digital Photographer magazine

August 4, 2014

In this month’s Digital Photographer, Lisa shares her secrets on putting together the perfect portfolio.

She highlights the importance of presentation, content and juxtaposition and suggests seeking a second opinion from a professional in the industry.

LPA offer a limited number of one to one reviews each month.  If you are interested do get in touch for a menu and price list:

hello@lisapritchard.com

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© Digital Photographer

LPA Photographers / Liz McBurney / Samson & Fox

July 31, 2014

LPA Photographer Liz McBurney recently photographed Samson & Fox’s great ‘Flatjack’ range of chairs.

Described by Samson & Fox as “modern interpretations of a design classic,” it’s clear to see why Liz’s contemporary aesthetic was chosen to depict the utilitarian functionality of the product.  Her lovely crisp and clean use of lighting highlights every subtle design detail and ensures the chairs are looking their absolute best.

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© Liz McBurney

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© Liz McBurney

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© Liz McBurney

Ask an Agent / Shooting Without a Location Permit

July 30, 2014

Ask an Agent is a regular monthly column that answers all your dilemmas about the business of photography – a sort of photography agony aunt. Whatever area of the industry you are in, if you have any questions you’d like to ask please send them to askanagent@lisapritchard.com

Lisa

Dear Ask an Agent,

I’ve been asked by a regular client to do a shoot next week. They want me to cast the models before the shoot but rather than scout the locations, which will be cafes and shops, and get permissions beforehand they want me to just find them on the day. Do you think this will be ok?

Jerry Llewellyn

Hi Jerry,

Not really, no.  I think this is a really bad idea!

With any shoot that is going to be a potential hazard to the public you need to make arrangements before the day of the shoot for a number of reasons.

• As you will have a large crew in tow – models, stylist, hair & make-up, assistants, art director – plus wardrobe, props and kit, there is potential to cause damage to the location or even injury to the public. Dragging a clothing rail with wardrobe or your equipment across the floor might cause damage or a child might trip over your tripod and hurt themselves for example. To avoid this it’s wise to do a risk assessment before the day of the shoot and agree to have a section cordoned off for a set time period. Also, whoever is responsible for booking the location, which by the sounds of it could be you, needs to have at least 2 million pounds public liability insurance in place in the event that there is damage or injury.

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© Holly Pickering

• Not having the locations lined up before the shoot day may result in major delays to the schedule. Imagine how it might pan out on the day. Are your entire crew going to follow you around while you go into the various locations and try and find the right person to talk to? Chances are the only person with authority to grant permission and agree a location fee won’t be around on the day anyway. It can take a few days to negotiate a hire fee and grant proper written permissions once you’ve found somewhere. Delays usually have financial implications; overtime for the entire crew, additional expenses or even the cost of a potential re-shoot. You could be liable for these costs if you don’t do things properly.

• It’s usual on a commercial job to scout several locations so the client can have a choice and approve the one they think will work best. Chances are the senior client might not be on shoot and they will want to have their say when they see the final images – they might not like the location you and the art director have chosen, reject your images and refuse to pay you.

• Finally, it’s a matter of being professional. The shoot could end up being a complete shambles and the finger will be pointed at you. As a professional photographer it is your responsibility to adhere to industry codes of conduct and advise your client on the protocol. Aside from being made to look like a bit of an idiot who can’t arrange a shoot, you could ruin relationships with your crew, your regular client and even find yourself very much out of pocket.

I know no one likes say no to a client, but you really do need to shout up and explain why this is a bad idea sooner rather than later!

Please Note:

We reserve the right to shorten questions due to space constraints.

We reserve the right not to enter into on going correspondence.

We reserve the right not to answer all questions.

Please state whether you would like to remain anonymous.

This advice should be taken as a guide only. Lisa Pritchard and LPA take no responsibility for any omissions or errors. Please seek professional legal advice should you require it.

LPA Photographers / Rowan Fee / John Lewis Sound Systems

July 29, 2014

LPA Photographer Rowan Fee has been adding to his growing body of work for John Lewis with this slick and refined Sound Solutions shoot.

Shot to promote John Lewis’ auditory accessories range, Rowan’s unparalleled use of perspective ensures that the products are captured in a way that boasts both their aesthetics and functionality.  We love how he cleverly uses bold graphics to highlight the connection with other products.  Polished work as always, Rowan!

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

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© Rowan Fee

LPA Futures / Oliver Haupt / Havas Dusseldorf

July 28, 2014

LPA Futures photographer Oliver Haupt was recently commissioned by Havas Dusseldorf to shoot this subversive image for an account-winning pitch.

Exercising his accomplished post-production skills, the shot playfully portrays the Queen of England morphing into a wrestler.  Oliver continually pushes the boundaries of both originality and aesthetics, and is always keeping us at LPA on our toes!

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© Oliver Haupt / Havas Dusseldorf

The Brief / Anthony Nolan / NHS Stem Cell Registry Annual Review

July 25, 2014

The Brief is a quarterly feature on the LPA blog which takes a behind the scenes look at a photoshoot.

THE BRIEF

Photographer: Patrick Harrison

Client: Anthony Nolan

Title: Together for Better

Art Director: Dilhan Attanayake

Shoot dates: February 2014

Usage: Annual Review, UK, 1 year

This time we centre The Brief on a project Patrick Harrison has recently completed for UK Charity Anthony Nolan, the NHS and the Department of Health.  Having worked with Patrick previously, the client knew his natural reportage-style approach and knack for capturing his subjects in their own environments (see below) would make him perfect for the job.

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© Patrick Harrison / East Village

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© Patrick Harrison / GMC

The Brief:

The original brief from Dilhan Attanayake, the Creative Studio Manager at Anthony Nolan and Art Director for the shoot, was to produce a series of portraits for the Anthony Nolan and NHS Stem Cell Registry 2014 Annual Review.  Each portrait would capture a different person associated with the cause, from the chief executive of Anthony Nolan to donors themselves.  The purpose was to mark achievements made in stem cell transplantation so far, and to measure further progress that can be made.  The images needed to be natural and engaging, with a contemporary feel.

The Shoot Prep:

This involved:

Photographer’s Requirements:

• Photographic expenses for x 4 half day shoots – digi-capture, equipment and lighting kit, post-production

Crew:

• Photographer’s 1st Assistant

Transport:

• Expenses – Travel & mileage to Nottingham, Leicester, RAF Brize Norton and North London

Miscellaneous:

• Couriers, mobile and production insurance

The Location:

It was decided that Patrick would shoot each subject in his or her own working environment, which saw him traveling across the country and meeting lots of interesting people affiliated with the cause.  Patrick’s ability to capture people in a spontaneous and genuine manner has resulted in final imagery that is sincere and anchors the message of the Annual Review perfectly.

Patrick shot the stem cell donors in Nottingham, Leicester and RAF Brize Norton, as well as shooting representatives from Anthony Nolan and the NHS in London.

The Shoot

This was a successful and enjoyable shoot for both Patrick and the client, who both commented on how smooth the process was.  Here Patrick reveals a bit about the things he needed to consider upon receiving the brief:

“This was a really nice portrait brief from Anthony Nolan. The client and the art director were present for the first shoot, which was the perfect opportunity to discuss how best to approach the other shoots as I would be doing these alone with an assistant.

We discussed that all the portraits would be used bleed on a single page A4 portrait format with no text so shooting with this in mind meant all the shots taken were usable. The tone of the portraits was the other major consideration. They needed to be focused and direct, capturing and communicating the strength and openness of all involved. The pictures would be used to encourage others to consider being a donor in the future so this wasn’t a light hearted brief. 

I love photographing real life stories and meeting new and inspiring people is always rewarding. My aim is always to make those people feel as special as possible, and to be sensitive to their wishes. This ultimately means making quick decisions about possible locations / backgrounds and working as a team with the assistant to put everyone at ease. The experience should appear to be effortless and should hopefully be rewarding and enjoyable for all and not like a bad trip to the dentist, which is probably what most people are expecting! 

The final images were printed beautifully and seeing them for the first time was really exciting, I don’t think I’ll ever lose that feeling!” 

Case Study 1:

Andrew Parry, Survival equipment fitter at RAF Brize Norton.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 2:

Zach Hughes, Fit Panel Member from Leicester.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Case Study 3:

Ross Kirk, Physics teacher from Mansfield.

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Here’s what Dilhan had to say about working with Patrick:

“The right Imagery on this project was key to its success as we wanted to show how individuals from everyday backgrounds could, by a selfless act, save the life of a person with blood cancer, by donating their stem cells and registering as a donor on NHS Blood or the Anthony Nolan register. The individuals in the images taken by Patrick Harrison came from all walks of life and in this respect we wanted the images to reflect them and their surroundings in an honest, realistic way that Patrick’s captures effortlessly.

The team at LPA were fantastic from our initial conversation about the idea to the delivery of the final images, they made everything run so seamlessly that all we had to do was concentrate on making sure that we had a worthy design to marry Patrick’s beautiful images.”

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The Annual Review © Anthony Nolan/NHS/Department of Heath

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© Patrick Harrison / Anthony Nolan/NHS/Department of Health

Photoshoot Glossary

Art Director: Responsible for the overseeing the visual direction of the shoot.

Annual Review: A comprehensive report on an organisation’s activities throughout the preceding year, intended to give people information of key work, achievements and financial performance.

Digi-capture: The process of taking the photos on a photoshoot, capturing the images with a digital camera.

Post-production: Varies from light colour correcting to more complex retouching e.g colour treatments, multipart comping.

1st Assistant: The photographer’s right hand man on a shoot, who’s responsibility is to do all the tasks required so the photographer is free to concentrate on taking the pictures.  They would usually be quite involved in the lighting and digital downloading.

 

LPA In Focus / Style

July 24, 2014

LPA-SPOTLIGHT-STYLE-JULY

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